Director of Product Marketing

Responsibilities

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Overview

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Has a profound effect on functional strategies in place, offering diverse advice to fellow pros, in addition to guidance to executives Guides a host of teams, focusing on an array of functions, completes specialized projects, and runs departments Forecasts potential problems and uses business initiatives to identify appropriate priorities and resources.

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Market

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Can interpret data specific to the industry and identify which trends can influence a product Suggests appropriate courses of action surrounding product/messaging or GTM strategy.

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Product

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Demonstrates an expert understanding of their respective field Crafts diverse content, such as thought leadership pieces, tools, assets etc. with a principle aim of differentiating their product Is adept in hosting events such as customer briefings and product presentations, if needed.

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Persona

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Pro-actively validates and reforms their persona assumptions, using a variety of research methods, Improves GTM plans, using insights gained from research as guidance.

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Buyer’s Journey

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Pro-actively validates and reforms the buyer’s journey, using a variety of research methods, Improves GTM plans, using insights gained from research as guidance.

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Deliverables

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GTM Plan

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Creates inventive GTM plans leveraging cross-functional teams, fulfilling the requirements of global marketing teams, Focuses on key areas such as objectives, strategy, market, technology, competitive intel, personas, buyer’s journey etc, Demonstrates leadership traits and mentors other team members, Adapts practice accordingly, when needed, working with peers to implement revised plans.

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Personas and buyer’s journey

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Adopts insights from the persona and buyers’ journey to shape product roadmaps and marketing plans, Applies insights to pinpoint openings with a view to achieving product success, Hosts workshops to enhance and validate A) personas, and B) the buyer journey.

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Value Proposition

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Accomplished in using cross-functional events to focus on areas such as messaging creation and validation.

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Assets and tools

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Forms exciting content guided by thought leadership and differentiated competition, Considers how different groups can be utilized to complement and supplement core essential content.

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Processes & Interlock

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Processes

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Incorporates innovative practice with a principle aim of sparking product success, combining an array of sales methods and marketing channels, Helps members of the organization utilize assets to their optimum potential, Conducts risk analysis and communicates key findings to relevant departments, Introduces high, yet attainable targets, and keeps the team and management informed of any pertinent information.

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Interlock

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Envisions business on a wide-scale and understands how different areas can complement one another, Applies logical thinking to make well-informed business decisions, considering the potential ramifications an individual’s actions can have on business performance.

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