More systems thinking in product management >>
Roger Swannell’s article
Tools for Systems Thinkers
Product Development Life-Cycle
Business Outcomes vs Product Outcomes
KPI Trees: How to Bridge the Gap Between Customer Behavior, Product Metrics, and Company Goals
A step-by-step guide for conducting product discovery
Importance of Continuous Modern Product Discovery
5 Stages of Design Thinking
Youtube
11 Products & Services Made Using Design Thinking
jobs-to-be-done (JTBD) Framework
Youtube
Build Products That Solve Real Problems With This Lightweight JTBD Framework
the original concept of Impact Mapping
practitioners at Reforge.
Mapping HOW you have to change behaviours >>>
OKR Theater.
Picking the right problem to solve>>
[Article] Competitive Analysis for Product managers: a 4 step process
[Video] How to get and evaluate startup ideas: Y Combinator
Choosing the right customer segment
Adobe Ideas
Here’s a step by step video guide on how to create user personas:>>
Youtube
Sources>>
Guide to creating user personas
Recommended Reading: User Persona Toolkit by George Olsen >>
Building a Journey Map
Youtube
How to build customer journey maps?
Types of Research Methods & When to Use Which?
Here's a cheat sheet to the different research
methods:
Source
User Centric Research for PMs
Better user research through surveys
Conducting User Interviews, Usability Testing, and Surveys
Please find the user research canvas template below.
Open in new tab
Use the attached template below to create screener surveys
Open in new tab
Goals of product teardowns:
template you can use.
How can you get data to help you?
Canva’s New User
Template for creating LIP Decks
this template
