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Product Requirement Document For Subscription Smoothie

Healthy Alternative to Breakfast or Snack
Last edited 230 days ago by Preeti Anubolu


A Product Requirement Document (PRD) for a Subscription Smoothie Service should include details on the target audience, the pricing structure, the available subscription options, the types of smoothies offered, and any customization options. It should also outline the ordering process, delivery options, and customer support. The PRD should prioritize ease of use and convenience for the customer while ensuring high-quality ingredients and a reliable delivery system.


People often make wrong choices when it comes to snacks because they are often in a hurry or lack knowledge about healthy food options. They may also succumb to cravings or temptations for unhealthy snacks. However, healthy snacks can be easily made with simple ingredients and recipes, allowing individuals to satisfy their cravings while still maintaining a balanced and nutritious diet.
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Introducing our freshly made, ready-to-blend smoothie packets! We deliver them straight to your doorstep, so you can enjoy a delicious and healthy smoothie without any hassle. Our packets are made with only the freshest and highest quality ingredients, ensuring that you get the most nutritious and flavorful drink possible. Simply blend with your favorite liquid and enjoy a refreshing, energizing smoothie anytime, anywhere. Try our variety of flavors and discover your new favorite!

Types of Smoothies

Our menu offers a variety of smoothie options that cater to different dietary needs and preferences. We have classic fruit smoothies, protein-packed options, green smoothies, and even dessert-inspired flavors. All of our smoothies are made with fresh and natural ingredients.

Smoothie Packet Varieties

Packet 1: Contains a mix of apples, carrots, and sweet potatoes. These ingredients are rich in vitamins and antioxidants that support overall health and immunity.
Packet 2: Contains a blend of spinach, kale, and broccoli, which are all nutrient-dense greens packed with vitamins, minerals, and fiber.
Packet 3: Contains a variety of berries, including blueberries, raspberries, and strawberries, which are high in antioxidants and beneficial for brain function and heart health.
Packet 4: Contains a mix of nuts and seeds, such as almonds, chia seeds, and flaxseeds, which are rich in healthy fats, protein, and fiber, and can help regulate blood sugar and lower cholesterol levels.
Smoothie Flavors offered are close in taste to real fruits shown in this video.

Key Metrics Summary

The success of this product can be measured by the following key metrics:
Sales Revenue: The total amount of revenue generated by the product.
Customer Acquisition Cost (CAC): The cost of acquiring each new customer.
Customer Retention Rate: The percentage of customers who continue to use the product over a period of time.
Net Promoter Score (NPS): The likelihood of customers to recommend the product to others.
Time to Market: The time it takes to bring the product to market, from conception to launch.
By tracking these metrics, we can determine the overall success of the product and make any necessary adjustments to improve its performance.

The Visual design

The high fi Mockup for user to order the product
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Subscription Options

Customers can choose to subscribe to a weekly or monthly delivery of smoothies. By subscribing, they can receive discounted rates and have the convenience of having their favorite smoothies delivered to their doorstep.

Subscription Options and Prices

Basic: $9.99/month
Premium: $19.99/month
Ultimate: $29.99/month

Customization Options

Customers can also customize their smoothies by adding or removing certain ingredients to suit their taste and dietary needs. We offer a range of add-ons such as protein powder, chia seeds, and almond butter, as well as the option to substitute dairy milk with almond milk or coconut milk for our vegan customers.


Ordering process for the smoothie involves selecting the preferred flavor and size and placing the order online or in-store.

Smoothie Ordering Information:

Customers can order smoothies based on their preferred flavor. The ordering process begins by selecting the desired flavor, followed by the size of the smoothie.

Flavors Offered

Rocky Road
Butter Pecan
Cookies and Cream

Available Smoothie Sizes and Prices

Small: $3.99
Medium: $4.99
Large: $5.99

Delivery options

Delivery options include home delivery and pickup from the store.

Delivery Options Summary

There are several delivery options available when shopping online or ordering food. These options include:
Standard Delivery: Usually the most affordable option, with a longer delivery time.
Express Delivery: Faster than standard delivery, with an additional cost.
Same-Day Delivery: Available in select areas, with a higher cost.
In-Store Pickup: Allows customers to pick up their order at a physical store location.
Curbside Pickup: Allows customers to pick up their order without leaving their vehicle.
Delivery Subscription: A service that provides unlimited deliveries for a monthly or yearly fee.
It's important to consider the delivery options available and choose the one that best fits your needs and budget.

Pick Up Store Address and Directions

Our pick up store is located at 123 Main Street, Anytown USA. When you arrive, enter through the front door and proceed to the customer service desk. Let the representative know that you are here to pick up your order, and they will assist you in retrieving it. Thank you for choosing our store!

Payment Options

Credit card
Debit card
Apple Pay
Google Pay
Bank transfer
Cash on delivery

Smoothie lovers unite! Quench your thirst and fuel your body with our delicious and nutritious smoothies. Try one today and experience the perfect blend of flavor and health benefits. Don't wait, order now and treat yourself to a refreshing and guilt-free indulgence.

Customer support is available through phone and email for any queries or issues related to the order. Please contact 1800-737-5467

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Subscription Smoothie Next Steps Summary

The next steps for this subscription smoothie are as follows:
Choose your smoothie plan: Decide which plan you want to subscribe to, based on your preferences and needs.
Customize your smoothies: Select your favorite fruits, vegetables, and other ingredients to create your perfect smoothie.
Receive your delivery: Your smoothies will be delivered right to your doorstep on a regular schedule, so you can enjoy them anytime.
Enjoy your smoothies: Blend up your smoothies and enjoy the delicious, healthy taste!

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