Objectives: to align business goals, define customer segments, identify user requirements for website launch
Participants: @Bruno Fondevila Rodriguez
Lean Service Creation Canvas - Business Goals & Limitations
Our goal
To create a virtual world where people can... Engage with the community To allow for a space where brands and users meet To help promote crypto adoption To create something unique, that has never been done before To propose a scalable solution How will we know we have succeeded?
(in 6 months)
We’ll have a growing user base with good retention rate Users will spend quality time interacting with our service Users will participate in our community activities and/or launch their own Experienced people and brands will show interest in joining our community and team (e.g. as advisors) Experienced investors will show interest in investing in our project long-term The project will have raised funding What restricts us?
No prototype to show for funding / user acquisition Lots of competition, need a way to stand out from other projects Target users may be reluctant to due to fear / distrust of crypto Legal issues with underage players using crypto Business problems we are solving
(Why do we need a website / whitepaper?)
Need for a communication platform Present our value proposition, why we are different and reasons to invest and play Collect feedback, find out whether our vision is supported from players and investors Lean Service Creation Canvas - User Segmentation
Common in all user segments:
Looking for a virtual environment as a comfortable place where they can socialise Looking for a game that allows them to potentially monetise their actions Gamer personality traits - explorer, player, achiever, disruptor, philantropist, socialiser Cares about social reputation Segment name: Social players (main)
Description
Want to have fun and excitement Enjoy new immersive experiences, exploring virtual worlds Problem (assumed) worth solving:
Need for pleasant, immersive environment Need for active community engagement Need for tools to express own creativity Reasons to focus on them:
+ Sustainable in the long term
+ Well known segment
Segment name: Grinders
Description
Want to make money (play to earn) Are actively looking for new crypto games Enjoy gaming and can build up loyalty Problem (assumed) worth solving:
Need a way to have fun while earning Need an easy way to play and earn Reasons to focus on them:
+ Easier to acquire
Segment name: Curious
Description
New users who are just curious to see what’s out there New to crypto and blockchain gaming Problem (assumed) worth solving:
Need a reason to keep using project after they try it out Need good onboarding / tutorial experience Reasons to focus on them:
+ Potential for very large user base
- Difficult to acquire and measure
Website requirements
- Game preview
Show some art and what the game looks like Show what users can be (come) in the game Show avatar personalization options (clothing, badges, social, achievement points) - Eyecatcher / “Wow effect”
Website needs to “wow” visitor at first glance Have some kind of interactive, gamified experience - Project Info
Show information about the team and competences, explain why we are the best for this project Website need to answer the question “is this a scam?” just by looking at it Explain how / when user can start playing Show tokenomics, how to monetize and create value - Branding
Transmit trust, professionalism Explain why this is a safe place - Investors info
Explain how and why to invest in and support the project Sketches
Marina
Circle, and weird things inside, like evolving world. People will be able to see weird creatures doing weird stuff. It’s going be a rotating circle around this world. You see like a blur, so people feel intrigue like OMG what it’s that. And this rotating thing will be like small chapters, why us, game, invests. And then you press and you see the whole scene about that chapter. You don’t need to scroll, you click on what you’re interested in and you see how the world changes towards that chapter.
Javi
simple landing structure: header, hero, social proof (supporters), features (what you can do inside the game), footer.
Adrian
hero image, something appealing at first sight. Bottom, serious part: safety, who we are.
Right: the news; dynamic, up-to-date content, also a section to highlight what the community is doing. Something that is changing, that it’s new every day.
Bruno F.
Hero image, you can see the game, the art and the concept (e.g. island and a concert). The image is 2d static, but when you scroll it you see some movement (like in ). Then key aspects of the game. Then less important information Bruno D.
Loved Marina’s style. Show most important features of the game.
Action points
Define quantifiable criteria (metrics) and milestones for defining the success of the project i.e. “6 months from now, we will have a growing user base of at least 1k users per day”; “users will interact with the website / game for at least 40-60 minutes per day on average”, etc. Design a great landing page with a “wow” effect which clearly states the value proposition. This should make up for the lack of a prototype, showing the game’s main features and appealing to both users and investors. → Web designer / content writer Define user personas and a marketing strategy for each. For each target customer segment, find representatives for marketing and user research. These could be found in competitors’ communities, or people who are potentially interested but still unaware of crypto and NFT games. Define onboarding and retention strategy for “curious” users. Define user requirements for those users who are not blockchain-savvy so that we can design an optimal onboarding experience that will make them want to come back to the project. Consult legal expert of regions where launch is planned. To make sure to comply with legal policies once the game is launched, should we have players younger than 18 y.o. May also look into how other projects are dealing with this. 
