Explore

Goals & Requirements Workshop 20/12/21

Pietro Romeo

Objectives: to align business goals, define customer segments, identify user requirements for website launch

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Participants:

@Javier González Ferrer⁠

@Bruno Fondevila Rodriguez⁠

@Adrián Sotés @Bruno Dias @Marinka

Facilitator:

@Pietro Romeo⁠

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Lean Service Creation Canvas - Business Goals & Limitations

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Our goal

To create a virtual world where people can...

Socialize

Have fun

Express themselves

Make money

Engage with the community

To allow for a space where brands and users meet

To help promote crypto adoption

To create something unique, that has never been done before

To propose a scalable solution

How will we know we have succeeded?

(in 6 months)

We’ll have a growing user base with good retention rate

Users will spend quality time interacting with our service

Users will participate in our community activities and/or launch their own

Experienced people and brands will show interest in joining our community and team (e.g. as advisors)

Experienced investors will show interest in investing in our project long-term

The project will have raised funding

What restricts us?

Lack of users

Lack of funding

No prototype to show for funding / user acquisition

Lots of competition, need a way to stand out from other projects

Target users may be reluctant to due to fear / distrust of crypto

Legal issues with underage players using crypto

Business problems we are solving

(Why do we need a website / whitepaper?)

Need for a communication platform

Present our value proposition, why we are different and reasons to invest and play

Collect feedback, find out whether our vision is supported from players and investors

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Lean Service Creation Canvas - User Segmentation

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Common in all user segments:

Looking for a virtual environment as a comfortable place where they can socialise

Looking for a game that allows them to potentially monetise their actions

Gamer personality traits - explorer, player, achiever, disruptor, philantropist, socialiser

Cares about social reputation

Segment name: Social players (main)

Description

Want to have fun and excitement

Enjoy new immersive experiences, exploring virtual worlds

Enjoy socialising

Problem (assumed) worth solving:

Need for pleasant, immersive environment

Need for active community engagement

Need for tools to express own creativity

Reasons to focus on them:

+ Sustainable in the long term

+ Well known segment

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Segment name: Grinders

Description

Want to make money (play to earn)

Are actively looking for new crypto games

Enjoy gaming and can build up loyalty

Problem (assumed) worth solving:

Need a way to have fun while earning

Need an easy way to play and earn

Reasons to focus on them:

+ Easier to acquire

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Segment name: Curious

Description

New users who are just curious to see what’s out there

New to crypto and blockchain gaming

Problem (assumed) worth solving:

Need a reason to keep using project after they try it out

Need good onboarding / tutorial experience

Reasons to focus on them:

+ Potential for very large user base

- Difficult to acquire and measure

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Website requirements

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- Game preview

Show some art and what the game looks like

Show what users can be (come) in the game

Show avatar personalization options (clothing, badges, social, achievement points)

- Eyecatcher / “Wow effect”

Website needs to “wow” visitor at first glance

Have some kind of interactive, gamified experience

- Project Info

Show information about the team and competences, explain why we are the best for this project

Website need to answer the question “is this a scam?” just by looking at it

Show roadmap

Explain how / when user can start playing

Show tokenomics, how to monetize and create value

- Branding

Transmit trust, professionalism

Explain why this is a safe place

Show partnerships

- Investors info

Explain how and why to invest in and support the project

Sketches

Marina

⁠

Circle, and weird things inside, like evolving world. People will be able to see weird creatures doing weird stuff. It’s going be a rotating circle around this world. You see like a blur, so people feel intrigue like OMG what it’s that. And this rotating thing will be like small chapters, why us, game, invests. And then you press and you see the whole scene about that chapter. You don’t need to scroll, you click on what you’re interested in and you see how the world changes towards that chapter.

Javi

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simple landing structure: header, hero, social proof (supporters), features (what you can do inside the game), footer.

Adrian

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hero image, something appealing at first sight. Bottom, serious part: safety, who we are.

Right: the news; dynamic, up-to-date content, also a section to highlight what the community is doing. Something that is changing, that it’s new every day.

Bruno F.

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Hero image, you can see the game, the art and the concept (e.g. island and a concert). The image is 2d static, but when you scroll it you see some movement (like in

https://www.illuvium.io/⁠

). Then key aspects of the game. Then less important information

Bruno D.

Loved Marina’s style. Show most important features of the game.

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Action points

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Define quantifiable criteria (metrics) and milestones for defining the success of the project i.e. “6 months from now, we will have a growing user base of at least 1k users per day”; “users will interact with the website / game for at least 40-60 minutes per day on average”, etc.

Design a great landing page with a “wow” effect which clearly states the value proposition. This should make up for the lack of a prototype, showing the game’s main features and appealing to both users and investors. → Web designer / content writer

Define user personas and a marketing strategy for each. For each target customer segment, find representatives for marketing and user research. These could be found in competitors’ communities, or people who are potentially interested but still unaware of crypto and NFT games.

Define onboarding and retention strategy for “curious” users. Define user requirements for those users who are not blockchain-savvy so that we can design an optimal onboarding experience that will make them want to come back to the project.

Consult legal expert of regions where launch is planned. To make sure to comply with legal policies once the game is launched, should we have players younger than 18 y.o. May also look into how other projects are dealing with this.

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