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MAD 5264 Mobile Capstone Project Final Project Delivery Requirements

Deliverables for the Project

How to make your Project Presentation Video

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Install Camtasia and Snaggit. Snaggit is good for grabbing screenshots.

Instructor’s Latex Document:

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Overleaf, Online LaTeX Editor An online LaTeX editor that’s easy to use. No installation, real-time collaboration, version control, hundreds of LaTeX templates, and more. www.overleaf.com⁠

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Make a Storyboard PowerPoint: Screencast : scroll through our PowerPoint, product working in Android Studio - Show a Screeencast of it :

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https://www.dropbox.com/scl/fi/o95v9x27r82v0xu4jrfzs/Camtasia_Mastery_2019.pdf?rlkey=9m07c2dz0qxhrvjbkji2m5nuy&dl=0⁠

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`How to a Make a Video to present your Project - March 2023.pptx Shared with Dropbox www.dropbox.com`⁠
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Trello: Board: (LINKED in Latex Document)

Website : Google Sites

You will will position on to this site:

Generating a Latex Document : Export to PDF (make sure it is public): Presentation Document on your Google Site

See the Instructor’s Sample Latex Project Planning Document:

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https://www.overleaf.com/read/rqyczsydhkny⁠

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Latex document will contain a link to your Trello Board : Trello is to develop your ideas and do brainstroming

Make a Video to present your Project: Uploaded to YouTube: Present your Video on your Website

Latex is great for Document Engineering

Up to now: You have done:

Project Planning Document: Done in Latex

State the concept your your Project

Milestone 1: Your Marketing Plan : You continued your work from your project planning document, and built it up to include these elements:

Competitive Analysis: Talk who else is doing this:

Get ideas from them:

UVP / USP

KEYWORDS

Ideal users and ideal customers

Build your Advertizing Plan : Building your Go to Market Channels: How are you going to make people who might want your product aware of it so they can come and buy it

Create Avatars: IDEAL USERS

Design Marketing Messaging that will appeal to the psychometrics of our Ideal Users

See the Instructor’s Sample Site:

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Milestone 2: This is your technology Plan:

Draw pictures on paper: take a picture with your phone and upload to Latex.

UML / architectural diagrams illustrating how your classes fit together

Architectural Diagrams of your Data Schema (database)

You could put UI Prototypes to show what you screens will look like: Draw by hand and upload pictures. Or you could use Figma or CANVA.

MAD 5264 is about Marketing and Monetizing the Mobile App Product.

Go where the money is!

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This course is about building a business plan to make money from your Product:

Resources you must study:

Checklist for building the Go to Market Plan:

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https://www.dropbox.com/s/icfh1cvevq7b623/Mobile%20App%20Business%20Plan%20Checklist.docx?dl=0⁠

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https://docs.google.com/document/d/1E3saiEthoSzMywTboJsaI3aY023jFzxp854MDPSbhYo/edit⁠

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Main Course PowerPoint Workbook:

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https://www.dropbox.com/scl/fi/wxtwexys5fo8yn0qrm5l0/MAD-5274-Mobile-Development-and-Design-Capstone-Project-W23.pptx?rlkey=2f2jsfwhptprk4n38ok90sn97&dl=0⁠

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Marketing Materials PowerPoint:

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https://www.dropbox.com/scl/fi/obs8c6g5ffgmb8qk5vpnj/Marketing-the-Technology-Product.pptx?rlkey=1v5ih4y0ezix1s7smp91zj0xu&dl=0⁠

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https://www.dropbox.com/s/b0f8kchdg8v0nld/Global%20Marketing%202020F%20DECEMBER%204.pptx?dl=0⁠

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How to make a Great Capstone Project Presentation:

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https://work.chron.com/tips-great-capstone-presentation-16517.html⁠

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Some of the skills and activities to make that happen:

first hand-in Product Plan: Competitive Analysis:

What is our USP —

How are our Ideal Users

Monetization Plan

Pricing Plan

How should we build our Go to Market Channels?

How to create avenues of Marketing:

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