Conceptualize and make the planning for marketing and monetizing the mobile app.
The end product of your work in today's activity sequence is a Working Business Plan that you can take and use to build, market, deploy, and sell a mobile app that will be a commercial success.
Include building the project management plan and work break down structure, doing the competitive analysis, gathering marketing keywords, identifying Avatars of Ideal Users, conceiving go to market channels, monetization planning, building the pricing strategy, and provising the app to the App Store including creating App Store Optimization.
Student Learning Activities Guide Workbook: Developing a Mobile App Concept and Business Plan
Activity 1: Introduction to Mobile App Development and Ideation
Read about the fundamentals of mobile app development and the importance of a well-defined concept. Brainstorm ideas for a mobile app concept, considering personal interests, market trends, and potential user needs. Document the top three app ideas based on feasibility, uniqueness, and market potential.
Activity 2: Project Management Planning
Learn about project management methodologies and tools. Develop a project management plan, including defining objectives, scope, deliverables, and timeline. Create a work breakdown structure (WBS) that outlines the tasks, subtasks, and dependencies involved in developing the mobile app.
Activity 3: Competitive Analysis
Research existing mobile apps in the same domain or serving a similar purpose. Analyze their features, user experience, strengths, and weaknesses. Identify opportunities for differentiation and improvement in the concept.
Activity 4: Market Research and Target Audience Identification
Conduct market research to understand the target audience, market size, and potential demand for the app concept. Define avatars or ideal user profiles, including demographics, preferences, and pain points. Develop user personas that represent different segments of the target audience.
Activity 5: Marketing Strategy and Keyword Analysis
Explore various marketing channels, such as social media, content marketing, and app store optimization. Perform keyword analysis using tools like Google Keyword Planner to identify relevant and high-ranking keywords for app marketing.
Activity 6: Monetization Planning
Evaluate different monetization models, such as in-app purchases, subscriptions, advertisements, or a freemium approach. Assess the suitability of each model based on the app concept, target audience, and market trends. Choose the most suitable monetization strategy for the app.
Activity 7: Pricing Strategy
Research pricing strategies used in the mobile app market. Determine the pricing structure, considering factors such as app features, value proposition, competition, and target audience. Calculate the optimal price point and consider any promotional offers or discounts.
Activity 8: App Store Submission and Optimization
Learn the guidelines and requirements for app submission to the app store (e.g., Apple App Store, Google Play Store). Prepare the necessary app assets, including icons, screenshots, descriptions, and privacy policies. Develop an App Store Optimization (ASO) strategy to improve app visibility and discoverability in the app store search results.
Activity 9: Business Plan Development
Consolidate all the gathered information, including the app concept, market research, marketing strategy, monetization plan, and pricing strategy. Develop a comprehensive business plan that outlines the app's value proposition, target market, marketing and monetization strategies, financial projections, and key milestones.
Activity 10: Finalizing the Business Plan
Review and refine the business plan, ensuring all components are aligned and comprehensive. Create a compelling executive summary that highlights the unique aspects of the app concept and its commercial potential. Prepare a presentation or pitch deck summarizing the key points of the business plan for potential investors or stakeholders.
Congratulations on completing the Student Learning Activities Guide Workbook for developing a mobile app concept and business plan. By following the guided activities, you have gained valuable insights into ideation, project management, competitive analysis, market research, marketing strategies, monetization planning, pricing strategy, app store submission, and business plan development.
Remember, the final business plan you have created can serve as a roadmap for successfully building, marketing, deploying, and selling your mobile app. Use it as a reference as you move forward with app development, and continually adapt and refine your strategies based on user feedback, market trends, and business goals.
Best of luck with your mobile app journey, and may your app become a commercial success!