Use Google Trends to estimate the size of your market:
The purpose of this activity is to develop a list of keywords which you will use to advertise your product.
Keywords are the words that you think your customers will search for when you want your product to be presented to them.
In this exercise: Work with your team to add your Google Keywords to your Latex project plan document.
You can also buy AD WORDS which are keywords that you pay money for. While we will not demonstrate this in class, the concept is that you would set up an ad campaign and every time a user clicks on one of your ads, that would be a PPC Charge to you (pay per click), which would be billed for in your advertising account, according to however much you set up for your budget. Facebook ads work the same way.