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Dhawan Raghav F23 Capstone Mad 5274

Mindmap LINK:

https://share.mindmanager.com/#publish/mNBLqsQt2MqtAN7UFr3dHAtRKS_fE7x_vB_g5U-_⁠

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October 4: 8:30 pm class:

Review the Course Outline

Tools, Methodologies, Workflows

Action Steps

We will be using Chat GPT as our Marketing Advisor, Customer VOICE

Here is the formula for making an effective prompt:

(ideate that project concept you want to do for both IOS and Capstone project):

Formula for nexxing with your AI Mentor:

Role: you are an experienced APP Marketing specialist with a strong technology background in developing IOS apps. You have 25 years of experience as a senior project and technology leader for many large international companies. You are very experienced in the App ecommerce space. You have developed many successful apps.

Why: I am a student who must conceptualize an App Concept for my capstone project course. My interests are teaching technology with a view to travelling internationally plying my trade of teaching React and Node.js.

Context: Please present me with 5 possible ideas for an app which would support my goals of teaching technology with a view to travelling internationally plying my trade of teaching React and Node.js

Format of the output: please present the output in markdown format. Present headers, subheaders, bullet points for me to review with my instructor.

Activity B: Building the Marketing Plan

Now that you have put together your Competitive Analysis, I want you to start working on the Marketing Plan.

The outputs of the marketing plan are:

Unique Value Proposition.

Pricing and Monetization Strategies (see the PowerPoint)

Avatars, Ideal Users

User Stories (See PowerPoint)

Building go to market channels.

We will do an Adobe Class to further discuss these concepts.

OUTPUT: Add to your Latex Document that you started in Activity 1 which is the Project Plan Document.

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As we discussed in the Adobe class, this uses the inputs from your Project Planning Document to devise a marketing plan.

See this class material:

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https://www.dropbox.com/scl/fo/5nj89ql0q92o2ymauy0uk/h?rlkey=6uwaiki18xb9a25i7qwib0plc&dl=0⁠

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How to do the marketing plan:

To create a comprehensive marketing plan for a Capstone Project Mobile Application development, it is important to consider the following topics:

1. Identify the target audience: Knowing the target audience is crucial to developing a successful marketing plan. It is important to understand their needs, preferences, and behaviors to create a product that resonates with them. [1][5][6][7][8][11]

2. Develop customer avatars: Creating customer avatars is a way to personify the target audience and understand what motivates them. It is a detailed profile of the ideal customer that helps to develop targeted marketing strategies that resonate with them. [2][4][6][8][10]

3. Conduct market research: Conducting market research is essential to understand the competitive landscape, differentiate the app, and ensure that the investment is viable. It involves researching the target market, analyzing competitors, and identifying trends. [1][9][11]

4. Build a website: Building a website is an effective way to promote the app and create a strong online presence. It is important to create a mobile-friendly website that showcases the app's features and benefits. [1][3][7][9]

5. App Store Optimization (ASO): ASO is the process of optimizing the app's visibility in the app store. It involves optimizing the app's title, description, keywords, and visuals to improve its ranking in the app store search results. [1][3]

6. Create a content marketing strategy: Developing a content marketing strategy is essential to establish the brand, raise awareness, and drive traffic to the app. It involves creating a blog, publishing schedule, and third-party publications to pitch and publish guest posts. [1][3][5][9]

7. Go for paid ads: Paid ads are an effective way to reach a wider audience and drive app downloads. It involves creating targeted ads on social media platforms, search engines, and other relevant websites. [1][3][5]

It is also important to note that the target audience should be asked to determine product avatars as part of their marketing plan. Creating customer avatars is a collaborative process that involves understanding the target audience's needs, preferences, and behaviors. By involving the target audience in the process, it is possible to create a product that resonates with them and develop targeted marketing strategies that drive app downloads.

Citations: [1] https://www.outbrain.com/blog/mobile-app-marketing-plan/ [2] https://hbr.org/2006/06/avatar-based-marketing [3] https://www.businessofapps.com/marketplace/app-marketing/research/app-marketing-plan/ [4] https://www.linkedin.com/pulse/what-heck-marketing-avatar-why-should-i-care-charlie-platt [5] https://www.moengage.com/learn/how-to-build-a-stellar-mobile-app-marketing-plan/ [6] https://www.linkedin.com/pulse/mastering-art-customer-avatars-targeted-marketing-james-taylor- [7] https://clearbridgemobile.com/step-by-step-guide-marketing-mobile-app/ [8] https://www.digitalmarketing.org/blog/how-to-create-a-customer-avatar [9] https://www.designrush.com/agency/mobile-app-design-development/trends/mobile-app-marketing-strategy [10] https://www.adroll.com/blog/customer-avatar-creation-guide [11] https://www.smashingmagazine.com/2022/03/guide-mobile-app-marketing/ [12] https://fempire.com.au/the-power-of-customer-avatars-and-easy-steps-to-creating-them/ [13] https://www.nibblevideo.com/2021/10/mobile-app-marketing-ideas-checklist-for-2022/ [14] https://icebergbuilder.com/marketingavatar/ [15]

https://www.helpshift.com/app-marketing-guide-2021-best-strategies-to-promote-your-mobile-app/⁠

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What are all the topics that should be presented in a marketing plan for a Capstone Project Mobile Application development To create a comprehensive marketing plan for a Capstone Project Mobile Application development, it is important to consider the following topics:

8. Track and test: Tracking and testing the marketing plan is essential to measure its effectiveness and make necessary adjustments. It involves tracking key performance metrics, analyzing user behavior, and making data-driven decisions. [1][5][7][11] It is also important to note that the target audience should be asked to determine product avatars as part of their marketing plan. Creating customer avatars is a collaborative process that involves understanding the target audience's needs, preferences, and behaviors. By involving the target audience in the process, it is possible to create a product that resonates with them and develop targeted marketing strategies that drive app downloads.

Resources:

[1] https://www.outbrain.com/blog/mobile-app-marketing-plan/ [2] https://hbr.org/2006/06/avatar-based-marketing [3] https://www.businessofapps.com/marketplace/app-marketing/research/app-marketing-plan/ [4] https://www.linkedin.com/pulse/what-heck-marketing-avatar-why-should-i-care-charlie-platt [5] https://www.moengage.com/learn/how-to-build-a-stellar-mobile-app-marketing-plan/ [6] https://www.linkedin.com/pulse/mastering-art-customer-avatars-targeted-marketing-james-taylor- [7] https://clearbridgemobile.com/step-by-step-guide-marketing-mobile-app/ [8] https://www.digitalmarketing.org/blog/how-to-create-a-customer-avatar [9] https://www.designrush.com/agency/mobile-app-design-development/trends/mobile-app-marketing-strategy [10] https://www.adroll.com/blog/customer-avatar-creation-guide [11] https://www.smashingmagazine.com/2022/03/guide-mobile-app-marketing/ [12] https://fempire.com.au/the-power-of-customer-avatars-and-easy-steps-to-creating-them/ [13] https://www.nibblevideo.com/2021/10/mobile-app-marketing-ideas-checklist-for-2022/ [14] https://icebergbuilder.com/marketingavatar/ [15] https://www.helpshift.com/app-marketing-guide-2021-best-strategies-to-promote-your-mobile-app/ 🦙 Here are some potential topics that could be included in a marketing plan for a Capstone Project Mobile Application development: 1. Target audience identification: Who is the app intended for, and what are their needs, preferences, and behaviors? 2. Customer avatars: Creating detailed profiles of the ideal customer to help guide marketing strategies. 3. Market research: Analyzing the competitive landscape, identifying trends, and understanding the target market. 4. Website creation: Building a mobile-friendly website to showcase the app's features and 🥸 continue 🦙 benefits, 🥸 continue 🦙 Sure, here are some additional topics that could be included in a marketing plan for a Capstone Project Mobile Application development: 5. App Store Optimization (ASO): Optimizing the app's title, description, keywords, and visuals to improve its ranking in the app store search results. 6. Content marketing strategy: Creating a blog, publishing schedule, and third-party publications to pitch and publish guest posts, and establish the brand, raise awareness, and drive traffic to the app. 7. Paid advertising: Creating targeted ads on social media platforms, search engines, and other relevant websites to reach a wider audience and drive app 🥸 continue 🦙 downloads. 8. Influencer marketing: Partnering with influencers in the target audience's niche to promote the app and increase brand visibility. 9. Social media marketing: Creating a strong presence on social media platforms to engage with the target audience, share content, and promote the app. 10. Email marketing: Building an email list and creating campaigns to promote the app, share updates, and nurture leads. 11. Referral marketing: Implementing referral programs to encourage users to invite their friends and family to try the app. 12. Event marketing: Hosting events, webinars, or workshops to showcase the app's features and benefits, and connect with potential customers. 13. Public relations: Reaching out to media outlets, journalists, and bloggers to secure coverage and build credibility for the app. 🥸 continue 🦙 Sure, here are some additional topics that could be included in a marketing plan for a Capstone Project Mobile Application development: 14. User acquisition: Developing strategies to attract and retain users, such as offering incentives, discounts, or free trials. 15. User engagement: Creating strategies to keep users engaged with the app, such as push notifications, gamification, or personalized content. 16. User retention: Implementing strategies to retain users over time, such as loyalty programs, regular updates, or exclusive offers. 17. Analytics and tracking: Monitoring key performance metrics, user behavior, and app performance to measure the success of marketing efforts and identify areas

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