What you are going to deliver for this Work Accountability:
The URL to your Latex Document:
Which will contain the URL to your TRELLO Board
Work steps:
Let’s setup your TRELLO BOARD. Now setup your Latex Document References:
Student Lab Activity Worksheet: Competitive Analysis for Mobile App Project
Remember to include the contents of this Competitive Analysis Worksheet into your LATEX Project Presentation Document and discuss this in your Presentation Video.
Course: MAD-5274 Mobile Development and Design Capstone Project (ii)
Introduction
In this lab activity, you will perform a competitive analysis for your proposed mobile application. This analysis will help you understand the market landscape and identify opportunities for your app to stand out from the competition. By understanding the strengths and weaknesses of your competitors, you can make informed decisions about your app's features, design, and marketing strategy.
Research tools:
ChatGTP
You.com
Objectives
Upon completion of this lab activity, you will be able to:
Identify your app's primary competitors. Analyze their strengths and weaknesses. Determine market opportunities for your app. Incorporate findings into your app development strategy. Instructions
Identify Competitors: Research the app market to find apps that are similar to your proposed mobile application. List at least three primary competitors.
Competitor 1:
Competitor 2:
Competitor 3:
Evaluate Competitors' Features: For each competitor, identify the key features they offer. Compare these features to your proposed app's features. Are there any unique features your app will offer that the competitors do not?
Unique Features of Your App: Analyze Competitors' Strengths and Weaknesses: Identify the strengths and weaknesses of each competitor. Consider factors such as user experience, design, functionality, customer reviews, and overall ratings.
Determine Market Opportunities: Based on your analysis, identify opportunities for your app to differentiate itself from the competition. Consider areas where your app can improve upon existing solutions or introduce new features.
Incorporate Findings into Development Strategy: Reflect on your competitive analysis findings and determine how they will impact your app development strategy. Consider how you can leverage your app's unique features, capitalize on market opportunities, and address any potential weaknesses: these questions might feedback into Product Description and UVP
Development Strategy Adjustments:
Conclusion
Performing a competitive analysis is a critical step in the mobile app development process.
It will give you some ideas on whether your App Concept is of interest to the MarketPlace.
By understanding your competitors and identifying market opportunities, you can make informed decisions about your app's features, design, and marketing strategy. Use your findings to refine your app development plan and ensure your app stands out in the competitive mobile app market.
Remember to include the contents of this Competitive Analysis Worksheet into your LATEX Project Presentation Document and discuss this in your Presentation Video.
These considerations will provide a solid foundation for your marketing plan and showcase the potential of your app to investors.