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SM Analytics

Twitter
2
Month name of Date
Tweets
Retweets
Impressions
Engagements
Replies
Clicks
Likes
Followers on Day 1
New Followers
1
January
8
11
2,200
167
0
24
51
1,737
3
2
February
14
17
2,860
257
5
41
71
1,742
5
3
March
28
21
12,067
245
11
68
84
1,742
15
4
April
34
27
8,526
284
9
84
130
1,757
25
5
May
27
28
6,804
296
3
105
106
1,786
68
6
June
27
48
6,613
381
1
126
142
1,853
33
7
July
31
25
10,485
1,320
2
1,126
116
1,889
3
8
August
9
9
1,390
62
0
21
24
1,891
1
9
September
​
​
​
​
​
​
​
​
​
10
October
​
​
​
​
​
​
​
​
​
11
November
​
​
​
​
​
​
​
​
​
12
December
​
​
​
​
​
​
​
​
​
There are no rows in this table
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Followers X
2
⁠
Performance
2
⁠
Linkedin
2
⁠
Followers LinkedIn
2
⁠
Performance LinkedIn
2
⁠

readme

1. Engagement Rate

Engagement includes likes, comments, shares, retweets, and mentions. This metric is crucial as it indicates how interactively your audience is involved with your content. High engagement rates typically suggest that the content is resonating well with your audience, which is vital for building community and brand loyalty.
Facebook: Typically around 0.08% to 0.09%
Instagram: Has one of the highest engagement rates of about 1.22%
Twitter: Around 0.045%
LinkedIn: Usually around 0.054%

2. Reach and Impressions

Reach measures the total number of unique users who have seen your post. It helps in understanding the spread of your social media activity.
Impressions count how often your content is displayed, regardless of whether it was clicked or not. This metric is important for gauging how frequently your content is being seen and can help you understand if your posts are effectively breaking through the noise on social media.
This metric varies greatly based on your number of followers, how often you post, and your content's appeal. There isn't a widely accepted "average" as it's highly specific to the page or account in question.

3. Conversion Rate

This metric tracks how many users who interact with your social media end up taking a desired action, such as visiting a landing page, signing up for a newsletter, or making a purchase. Conversion rate is critical as it ties your social media activities directly to your business goals, providing a clear measure of ROI from social platforms.
The average conversion rate for social media traffic can be lower than other sources like email marketing but is typically between 0.71% and 1.85%, depending on the effectiveness of your call-to-action and targeting.

4. Follower Growth

Tracking follower growth can give insights into the long-term viability of your social media strategy. It helps gauge if your brand is gaining popularity and if your content strategy is effective at attracting new followers. Consistent growth in followers usually indicates effective branding and content dissemination.
Average monthly follower growth can vary. For example, a healthy growth rate might range from 0.5% to 3.5% per month, depending on new initiatives, campaigns, or baseline social media strategies.

5. Click-Through Rate (CTR)

CTR is especially important when your posts include links (to a blog, product page, or an article, for example). It measures the percentage of people who clicked on a link relative to the total number of viewers and impressions. This metric is essential for assessing how well your content drives traffic to your website or landing pages.
Facebook: Average CTR can be about 0.90%
Instagram: The CTR varies, but averages can be lower than Facebook's due to its more visual, less click-oriented nature.
Twitter: Typically sees a CTR around 0.86%
LinkedIn: Usually higher, around 2.74% due to its professional context and the relevance of content to the user base.

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