is for Account Execs to manage new deals so that they can keep track of which have been handed off to CSMs and including all relevant information for success.
Setting it up:
First, Copy this doc 😜 using the button below!
Copy doc
Next, Export a csv report from Salesforce with the following Columns (in that order!) and paste into the
Stage - Enter the stage of the deal (i.e. Kickoff is post-handoff, Implementation is when you’re training the team who purchased, Implemented means that the team who bought
is using it, and finally 😇 Expansion means an upsell in progress ❎)
Check At Risk if the Account is flagged as a potential churn so your manager and executive team can escalate
Pain - what is the primary use case (obtain from the Account Exec and confirm with the client)
Success Metrics - how will success be measured in 3 months? and then in 12 months? (obtain from the Account Exec and confirm with the client)
Upsell Potential - this is calculated from the next two columns as a formula (if sales team is larger than 12 and product team is larger than 6 then the deal is deemed High upsell potential)
Team size - Enter the number of people in Product and Sales (aka expansion potential) from LinkedIn. For example, for Coda Inc, go to