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Pmax launch checklist

Identify Top Selling advertised books vs the rest

Determine what to test ex: top seller USA or Canada?

USA

Tag each product with custom labels to seperate top seller vs rest (merchant feeds) USA Only

CAD

#298A, #299, #470, #471, #472, #570, #571, #572, #474D, #102, #116, #508, #516, #590, #1106, #705, #325

#CHKA, #CHKN, #CHKE, #CHKP, #CHKCB, #CHKCR, #CHKSS, #CHKES, #CHKIS, #CHKPC, #CHKTT, #CHKEX, #CHKTL, #CHKBH, #CHKFEL, #SCADD(E), #SCADD(CB), #SCADD(N), #SCADD(P), #SCADD(A), #SCADD(CR), #SCADD(SS), #SCADD(ES), #SCADD(IS), #SCADD(PC), #SCADD(TT), #SCADD(EX), #SCADD(TL), #SCADD(BH), #SCADD(FEL), #ELOG(E), #LOG(CB), #LOG(E), #LOG(N), #LOG(P), #RLOG(CB), #RLOG(E), #RLOG(N), #RLOG(P) #1299, #1014, Lift Truck Safety Stickers, Lock-Out Box, #DOTWPAD

FRENCH: #CHKAFR, #CHKNFR, #CHKEFR, #CHKPFR, #CHKCBFR, #SCADDFR(E), #SCADDFR(CB), #SCADDFR(N), #SCADDFR(P), #SCADDFR(A)

USA (4 Asset Groups)

Engineers / Boiler Log Book:

https://www.logbooks.com/collections/engineering-log-books⁠

#470

#471

#472

#570

#571

#572

#474D

Maintenance / Equipment / Inspection Log Books:

https://www.logbooks.com/collections/equipment-maintenance⁠

⁠

#102

#116

#508

#516

#590

#1106

#705

#325

Lift Truck Log Books:

⁠

https://www.logbooks.com/collections/inspection-checklists⁠

⁠

#CHKA

#CHKN

#CHKE

#CHKP

#CHKCB

#CHKCR

#CHKSS

#CHKES

#CHKIS

#CHKPC

#CHKTT

#CHKEX

#CHKTL

#CHKBH

#CHKFEL

#RLOG(CB)

#RLOG(E)

#RLOG(N)

#RLOG(P)

#SCADD(E)

#SCADD(CB)

#SCADD(N)

#SCADD(P)

#SCADD(A)

#SCADD(CR)

#SCADD(SS)

#SCADD(ES)

#SCADD(IS)

#SCADD(PC)

#SCADD(TT)

#SCADD(EX)

#SCADD(TL)

#SCADD(BH)

#SCADD(FEL)

#ELOG(E)

Lift Truck Safety Stickers

Lock-Out Box

#DOTWPAD

#LOG(CB)

#LOG(E)

#LOG(N)

#LOG(P)

Construction:

https://www.logbooks.com/collections/construction⁠

⁠

#505

#506

Use Budget from underperforming campaigns

Recommendation ($50): Search - Laboratory Notebook – Relaunch/Testing - USA (pause for now $5/day budget) (TESTING) Search – Generator Log Books - USA ($12/day - $5/day) Search - Inspection Checklists (heavy equipment/ mobile machinery) - USA ($40/day - $30/day) $10 to pmax (TESTING) Search – Engineer Log Books - USA ($20/day-$15) $5 Pmax (TESTING) Search – Construction Log Books - USA ($22/day-$17/day) $5 pmax Search – Underperforming (Testing) - STOCK Log Books - USA ($60/day-$40/day) $20 pmax

Create campaign Asset Groups for Approval

⁠

https://docs.google.com/document/d/1HKzA0YD6GSnAztr1Qcol3AxrGr7pvW7oRcOxSoTMuOw/edit?tab=t.0⁠

⁠

Each asset group should include:

• Product group • Headlines • Descriptions • Images • Logo • Video

Create audiences for asset groups

Review Conversion Setup

Launch

Check in on campaign performance daily during test

Review performance after 2 weeks (conversions, conversion value, engagement, channel, location etc...)

Repeat process for each pmax campaign

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