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Log Books PPC
Google Ads
P - MAX Plan
More
Share
Explore
Google Ads
ALWAYS ON GOING
Add Negative Keywords
Review Search Terms - Report Monitoring
Testing underperforming ads A/B
CPC + Bid management (Budget & Pacing Review)
Research and Strategy
Check Campaign & Ad Group Performance
Review Ad Copy & CTR
Analyze Keyword Performance & Bids
Check Landing Pages & Conversion Tracking
Audience & Location Updates
Review Shopping / Display
Items
Items
Task
Status
Month
Task
Team
Status
Priority
Notes
Progress
Month
Task
Team
Status
Priority
Notes
Progress
April 2026
4
Amazon Account
Erika & Patrick
Not Started
000
Integrate what converts + Microsoft Bing
Patrick
Not Started
000
Microsoft Ads
Erika & Patrick
Not Started
000
Budget allocation (to reflect budget spend goals)
Patrick
Not Started
000
March 2026
9
Send Erika email about where to find recently added Negative Keywords
Patrick
In Progress
000
Max Conversion Progression
Patrick
In Progress
000
0
Review Lead Intelligence Rules for WhatCoverts
Patrick
In Progress
000
0
What Coverts & Google Ads Conversation Set Up
Erika
In Progress
000
Update CAD Merchant Center & CAD Product Feed
Erika
In Progress
000
50
French Forklift Campaign
Erika
In Progress
000
Logo / Google Account Issue (LOG BOOKS UNLIMITED)
Erika
In Progress
000
Create RSA for Active search campaigns
Erika
Reviewing
000
Review Copy for Running Campaigns
Erika
Reviewing
000
February 2026
6
Competitor Campaign - Relaunch once Lab Books are ready
Patrick
Not Needed
000
100
(NEXT STEP IS TO PROCEED WITH PMAX STRATEGY)Campaign Performance (Last 6 Months Data)
Erika
Complete
000
0
Finish Setting up What Coverts & Review Data
Erika & Patrick
Complete
000
100
Update USA Merchant Feed - Shopify Product Updates
Erika
Complete
000
100
Launch the NEW #806 Lab Notebook Campaign
Patrick
Complete
000
100
Action Required: Transition from call ads to call assets
Patrick
Complete
000
100
Dec 2025 / Jan 2026
2
What Converts Trial Meeting
Erika
Complete
000
Shopping Campaign Optimizations
Patrick
Complete
000
100
Before
11
Launch competitor campaign - $10 Budget (start)
Patrick
Complete
000
Competitor analysis
Patrick
Complete
000
Reviewed Keywords
Patrick
Complete
000
Pause/ consolidate low-performing campaigns
Patrick
Complete
000
Shifted from Semi Automated to Fully Automated Bids
Patrick
Complete
000
Included Audiences
Patrick
Complete
000
Retarget Audiences Created
Patrick
Complete
000
Ad Copy Review + Testing New Ads
Erika & Patrick
Complete
000
Meta Description USA Marchant Feed Optimization
Erika & Patrick
Complete
000
Shopping Optimizations
Patrick
Complete
000
Asset (Extension) Review
Erika & Patrick
Complete
000
Campaigns
5
Active Campaigns (Search & Shopping)
In Progress
000
Paused Campaigns
In Progress
000
Old Deleted/Changed Campaigns
In Progress
000
Test Campaigns
On Going
000
In Progress/ New Campaigns
On Going
000
ALWAYS ON GOING
Items
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