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ALWAYS ON GOING (weekly)

Add Negative Keywords
Review Search Terms - Report Monitoring
Testing underperforming ads A/B
CPC + Bid management (Budget & Pacing Review)
Research and Strategy
Check Campaign & Ad Group Performance
Review Ad Copy & CTR & PHOTOS
Analyze Keyword Performance & Bids
Check Landing Pages & Conversion Tracking
Audience & Location Updates
Review Shopping / Display

Items
Month
Task
Team
Status
Priority
Notes
Progress
4
Microsoft Bing/ Ads
000
Amazon Account
000
Remarketing Campaign
000
Max Conversion Progression
000
0
8
Review Data with NEW Form Values
000
Keywords (Negatives, Overlapping, Isolate Highest Converting)
000
Underperforming Campaigns (Review & Add Missing Products to Test)
000
Video Ads
000
Restructure Shopping Campaigns
000
Update CAD Merchant Center & CAD Product Feed
000
50
French Forklift Campaign (Update Assets & Wording)
000
50
Logo / Google Account Issue
000
20
6
Re allocate budget from paused campaigns to better campaigns with high impression share lost (budget)
000
Assign Typeform Submission a Conservative Conversion Value
000
Pause PMAX & Put Money Back into other Campaigns
000
Typeform Stats for MARCH
000
Shopping Campaign (6months performance)
000
Review Copy & Create RSA for ACTIVE Running Campaigns
000
5
USA STOCK Best Sellers - PMAX Campaign
000
Budget Allocation for PMAX USA Best Sellers
000
100
USA - Clean Merchant Center Feed
000
100
Label USA Merchant Center Products
000
100
​
000
8
Competitor Campaign - Relaunch once Lab Books are ready
000
100
Review Lead Intelligence Rules for WhatCoverts
000
0
What Coverts & Google Ads Conversation Set Up
000
(NEXT STEP IS TO PROCEED WITH PMAX STRATEGY)Campaign Performance (Last 6 Months Data)
000
0
Finish Setting up What Coverts & Review Data
000
100
Update USA Merchant Feed - Shopify Product Updates
000
100
Launch the NEW #806 Lab Notebook Campaign
000
100
Action Required: Transition from call ads to call assets
000
100
2
What Converts Trial Meeting
000
Shopping Campaign Optimizations
000
100
11
Launch competitor campaign - $10 Budget (start)
000
Competitor analysis
000
Reviewed Keywords
000
Pause/ consolidate low-performing campaigns
000
Shifted from Semi Automated to Fully Automated Bids
000
Included Audiences
000
Retarget Audiences Created
000
Ad Copy Review + Testing New Ads
000
Meta Description USA Marchant Feed Optimization
000
Shopping Optimizations
000
Asset (Extension) Review
000
5
Active Campaigns (Search & Shopping)
000
Paused Campaigns
000
Old Deleted/Changed Campaigns
000
Test Campaigns
000
In Progress/ New Campaigns
000
⁠
ALWAYS ON GOING (weekly)
Items
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