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Add Negative KeywordsReview Search Terms - Report MonitoringTesting underperforming ads A/BCPC + Bid management (Budget & Pacing Review)Research and StrategyCheck Campaign & Ad Group PerformanceReview Ad Copy & CTRAnalyze Keyword Performance & BidsCheck Landing Pages & Conversion TrackingAudience & Location UpdatesReview Shopping / Display
Google Ads
ALWAYS ON GOING
Items
Task
Status
Month
Task
Team
Status
Priority
Notes
Progress
April 2026
4
Amazon Account
Erika & Patrick
Not Started
000
Integrate what converts + Microsoft Bing
Patrick
Not Started
000
Microsoft Ads
Erika & Patrick
Not Started
000
Budget allocation (to reflect budget spend goals)
Patrick
Not Started
000
March 2026
9
Send Erika email about where to find recently added Negative Keywords
Patrick
In Progress
000
Max Conversion Progression
Patrick
In Progress
000
0Review Lead Intelligence Rules for WhatCoverts
Patrick
In Progress
000
0What Coverts & Google Ads Conversation Set Up
Erika
In Progress
000
Update CAD Merchant Center & CAD Product Feed
Erika
In Progress
000
50French Forklift Campaign
Erika
In Progress
000
Logo / Google Account Issue (LOG BOOKS UNLIMITED)
Erika
In Progress
000
Create RSA for Active search campaigns
Erika
Reviewing
000
Review Copy for Running Campaigns
Erika
Reviewing
000
February 2026
6
Competitor Campaign - Relaunch once Lab Books are ready
Patrick
Not Needed
000
100(NEXT STEP IS TO PROCEED WITH PMAX STRATEGY)Campaign Performance (Last 6 Months Data)
Erika
Complete
000
0Finish Setting up What Coverts & Review Data
Erika & Patrick
Complete
000
100Update USA Merchant Feed - Shopify Product Updates
Erika
Complete
000
100Launch the NEW #806 Lab Notebook Campaign
Patrick
Complete
000
100Action Required: Transition from call ads to call assets
Patrick
Complete
000
100Dec 2025 / Jan 2026
2
What Converts Trial Meeting
Erika
Complete
000
Shopping Campaign Optimizations
Patrick
Complete
000
100Before
11
Launch competitor campaign - $10 Budget (start)
Patrick
Complete
000
Competitor analysis
Patrick
Complete
000
Reviewed Keywords
Patrick
Complete
000
Pause/ consolidate low-performing campaigns
Patrick
Complete
000
Shifted from Semi Automated to Fully Automated Bids
Patrick
Complete
000
Included Audiences
Patrick
Complete
000
Retarget Audiences Created
Patrick
Complete
000
Ad Copy Review + Testing New Ads
Erika & Patrick
Complete
000
Meta Description USA Marchant Feed Optimization
Erika & Patrick
Complete
000
Shopping Optimizations
Patrick
Complete
000
Asset (Extension) Review
Erika & Patrick
Complete
000
Campaigns
5
Active Campaigns (Search & Shopping)
In Progress
000
Paused Campaigns
In Progress
000
Old Deleted/Changed Campaigns
In Progress
000
Test Campaigns
On Going
000
In Progress/ New Campaigns
On Going
000
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