Worldwide there are many music academies, schools, colleges and conservatoires. There are also a large number of music teachers working privately. Our audience is out there! However, the advent of technology and global market opportunities has changed the concept of the learning process. The digitisation scenario across the world has reached massive proportions.
Education globally has seen a massive shift in the mode of delivery which was given a large push by the pandemic, but has now gained widespread acceptance. This shift to the digital mode has opened up enormous opportunities for technology companies to build their business models.
With a population of hugely talented youth inclined towards eLearning, the climate is ripe for ed-tech to reach a worldwide audience.
We are going to be implementing certain changes based on region by using a similar model to our current UK offering but with:
Language specific content
Pieces relevant to the musical demographic of the region
Instrumentation utilising local and/or traditional instruments
Region-specific performers
The global market size for online music learning is expected to touch US$143 million by 2025 and technology is now in place for accelerated exponential growth, especially in SE Asia and China where rehearsal and practice space is limited. Social distancing restrictions are further fuelling this opportunity.
State and private music education sectors are moving to online learning to support their face-to-face activities, as are adult learners, students, professionals, publishers, and manufacturing brands.
PartPlay has initially provided free resources to users in order to learn what they wanted. We have developed accordingly. We are now in a position to monetise through app downloads, app purchases, subscriptions, and licensing.
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Market Expansion Plan
