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Executive Report

August 2022
Pack Whale

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Month: August 2022
Created by: Angie Somma
Summary:
Total sessions in August grew 23% compared to the previous months and we started to see how organic search is growing, it now represents 4% of total sessions, we’re still behind our goal of 15%, but our latest improvements on H1 titles and backlinks will have a great impact in the upcoming months.
We had a great month! We welcomed Susane, our new SEO lead, she’ll be leading our SEO and SEM efforts as well as managing our team of content writers.

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Total Users
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Total Sessions
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Revenue
$
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Conversion Rate
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%

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Acquisition
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Due to the shift of the online marketing budget and new campaigns, the share of Social has risen from 1% to 5%.

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We had an average of 7k users per day, our best day was on August 27th, with 15K users. The main reason for this was our interview with Elle.

Traffic
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Ecommerce
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Due to the summer season revenue decreased. That’s 40% lower than last month.


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In August we had an average Conversion Rate of 1.81% . Within Q4 additional payment providers will be added which should rise Conversion Rate by 0.30%.

Chart of Conversion Rate
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