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Ancillary Revenue Backlog
List of potential initiatives that can be undertaken to increase ancillary revenue. Further details on 3 chosen initiatives can be found under the case study.
Add initiative
Initiative Brainstorm
Initiative Name
Notes
Description
Stage
Targeted In-Flight Menu
In-flight menu to include relevant items (sunscreen for sunny destinations, electrolyte drinks for return flights from party destinations, etc)
Not started
Subscription Service
Annual subscription plan that allows customers to travel monthly by paying a monthly fixed fee
Planning
Customer Service
Engender trust & loyalty by improving customer service model.
Not started
Traditional Upsells
Increase conversions on traditional airline upsells such as bags, seats, boarding, meals etc.
Not started
Bundling Options
Offering bundled packages that include airfare, hotel, insurance, and car rental options
Not started
Payment Flexibility
Offer multiple payment options, including instalment plans and Apple Pay
Not started
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