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Ancillary Revenue Backlog

List of potential initiatives that can be undertaken to increase ancillary revenue. Further details on 3 chosen initiatives can be found under the case study.
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Initiative Brainstorm
Initiative Name
Notes
Description
Stage
1
Targeted In-Flight Menu
In-flight menu to include relevant items (sunscreen for sunny destinations, electrolyte drinks for return flights from party destinations, etc)
Not started
2
Loyalty Program
Redeemable frequent flyer points program & co-branded credit card
Planning
3
Subscription Service
Annual subscription plan that allows customers to travel monthly by paying a monthly fixed fee
Planning
4
Customer Service
Engender trust & loyalty by improving customer service model.
Not started
5
Traditional Upsells
Increase conversions on traditional airline upsells such as bags, seats, boarding, meals etc.
Not started
6
Bundling Options
Offering bundled packages that include airfare, hotel, insurance, and car rental options
Not started
7
Payment Flexibility
Offer multiple payment options, including instalment plans and Apple Pay
Not started
8
Improve Cash Flow
Increase cash flow by collecting payment (via gift cards) on “future” flights
Planning
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