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Product Hunt Launch Checklist by Olena Bomko
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I help tech/SaaS startups with product marketing, growth, and go-to-market.
If you're interested in my Product Hunt Launch Playbook (with all templates, groups, and examples), .
No tips will save you if you don't have a good product, clear website, and simple onboarding.
You can't ask for upvotes, mass message users, or DM strangers on messengers (WhatsUp, Telegram). The PH team removes fake upvotes, and you might get disqualified completely. Using bots or incentivizing upvotes is not acceptable, too.
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Product Hunt no longer supports the podcast and deal launches.
1. Before the launch
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Check your product
Get feedback about your website/product before your launch.
Prepare all PH assets for your launch
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Links
Name
Tagline
Topics
Download link
Thumbnail
Pricing tag
Status
Gallery
Video
Interactive Story
Description
Promo
Makers
Product's Twitter
First comment
Direct link to the product page (primary link) and then app store links.
Only the product's name, no description or emojis.
Short description of the product (60 characters or less)
Should strongly relate to the product. Limited to 3.
Additional links (App Store, Google Play, etc.)
Image with square dimensions (240x240). Can be a gif.
There are three options: free, paid, and paid (with a free trial or plan).
If the product is still in beta or not fully released, select this option.
The recommended size for images in the gallery is 1270x760.
Only YouTube links are supported. Check that it is not set to private.
Create simple "Stories" to help understand complex products.
What the product is and does within 260 characters.
You can offer a promo code for the Product Hunt community.
Add all makers by their Product Hunt username.
If you have a branded/company Twitter account for the product.
Kick off the conversation with a comment about the product.
You can read more on PH:
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๐ Plan your launch
๐ฑ Preparation on PH
You can create only a personal account. Company accounts are prohibited.
๐ฅ Audience
Not all your users/customers/supporters know what Product Hunt is.
๐ Prepare resources for your launch day
2. During the launch
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It's not normal to mass message strangers on your launch day. Why?
1. These people don't know you or your product.
2. They can complain to the Product Hunt team or write a negative review.
There are days when I get 5+ messages from the same company (and I don't know them).
It's okay to send a message with a reminder if you have a previous conversation/they know your product.
If you schedule your launch at 12 AM PST, you will be live for 24 hours on Product Hunt. The first 4 hours are very important. PH hides rankings during these hours.
3. After the launch
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๐ Analyze your results
๐ Share updates and say Thank you
Share your results and thank everyone.
Your questions
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Depends on your goals.
Product Hunt refreshes at 12 AM PST. If you launch at 12 AM PST, you'll be live on PH for 24 hours.
You can find them on LinkedIn, Telegram, WhatsApp, Slack, Reddit, Facebook.
Only if your hunter coaches you on how PH works and/or helps you with promotion.
The Hunter's followers receive in-app notifications about the launch.
The Hunter's followers do not receive email notifications about the launch.
Useful links
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If you're interested in my Product Hunt Launch Playbook (with all templates, groups, and tips), .
Want to connect?
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