Press releases are a great way to get media attention for your business. Your brand awareness and website searches will improve if the article is composed well enough to catch the attention of the public and major news publications.
Knowing how to write a good press release article to announce new company launches, major acquisitions, partnerships, and sales will benefit your business marketing strategy. To help you write a good press release for your business, we brought you 5 tips.
Familiarize Yourself with the Press Release Structure
There are many benefits of press release for your online business such as business exposure, acquire backlinks, get media attention, and many more. You may have already seen
before you begin writing. It will assist you in obtaining all the relevant information and give you further instructions.
Heading - Concise and catchy to grab the attention of the reader
Intro/Lead - Summarize the major points of the release writing within the first few lines.
Include Sources - To back up your claims and add credibility.
Body/Essentials - Why is the article relevant and add more details
Quotes - Coming from CEOs, spokespersons, partnering firms, regarding the announcement
Be creative and add any other important detail regarding the announcement
Current Contact information- to reach out to the author/company
End with Boilerplate - similar to about Us on company details - includes nature of the company, products, and services
Find the hook of the press release or a news angle that appears relevant to the readers. Use proper grammar when writing a press release.
Create a Headline That Will Grab Attention
Despite being told not to judge a book by its cover, we still do. By reading the headline alone, readers, journalists, and anyone who stumbles across your press release will decide whether to read the entire press release or not. To achieve success, you must have three C's in your headline:
Don't make a clickbait headline. This is one C you should avoid. Remember your target audience, include numbers and figures to back up your claims, and avoid being sales-y.
Don't Beat Around the bush, get straight to the point
Higher odds that people will not read until the end of the press release to find out what your company has announced. Therefore, you don't need to write cliffhangers and delay the revelation to the end of the article. Be direct; don't ramble on.
It is best if you share the news in the first and second paragraphs of the news release. Be sure not to repeat or rephrase your headers or subheadings here.
You should start with the most important details and why they matter in the first paragraph. Next, be sure to add some context to the story by providing relevant background information in the second. This will form the main body of the press release write-up.
Update your contact information
Your media contact information should be current. As in updated and correct. If someone wants to reach the author, author’s company, or agency, they should be able to do so with the help of the contact information provided at the end of the press release under the ‘Contact Us/ Details’ section.
Keep it short - One page is Enough
Press releases are meant to be short, concise, and direct. Also, one page is enough to write about the latest developments in your business. Generally, a press release is around 300 to 600 words. Short enough to keep the reader engaged, and allow the author to be more creative with words.
In addition to these tips on how to write a killer press release article for your business, you should keep in mind that your tone should be formal and interactive at the same time. If you’re looking to
Using the write-up as a publicity tool, you want to attract public attention and increase the trustworthiness of your brand. Creating effective press releases requires consistent effort and dedication. Take the advice above into account and share your press release with the world.