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Website Facelift Project

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Phase 2 - Project Brief

Project Objective

As part of Phase 2, we will expand the website's content and enhance the user experience through a combination of content creation and user interface improvements. We will address four key areas as below.
verified-account
Key area 1: Creation of Additional Pages
We are working on expanding our website's content by creating new pages on Auto Accessories which will include sub-pages Wipers (existing content) and Cabin Filters, as well as an EV (Electrical Vehicle) page (TBC). We will enrich the "About Us" page with Corporate Social Responsibility content and an engaging story about our 100th birthday.
Agreements of new pages
Ensure the new content effectively fits into the current template without the need of further development time
Work on the content layout and presentation to ensure consistency and alignment with the digital branding
verified-account
Key area 2: Further UX Functionality Enhancements
We will delve into user experience enhancements, wireframing, and fresh designs for multiple pages, including “Contact Us”, “Manage My Booking”, “Glazing Chat”, “Become A Member”, and “FAQ’s”. These enhancements aim to optimise user interactions and streamline navigation for a smoother overall browsing experience.
verified-account
Key area 3: Location Page Consistency
Ensure the location pages are reviewed and aligned and updated with the Phase 1 facelift
verified-account
Key area 4: Action Feedback from Phase 1 Launch
Summary of Focused Pages and Key Action Areas
Key Action Area
Landing Page
Sub-Page
Content Creation, Using Existing Template
Auto Accessories
Wipers (existing content)
​
Cabin filters
About Us
CSR
FAQs (Vehicle Glass, Glazing)

​
​
New UX, Wireframe & New Design
Manage My Booking
​
Glazing Chat
​
Become A Member
​
Contact Us
​
FAQ's
​
Align new look and feel
Location pages (match with the new digital asset library)
​
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Vehicle Glass
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, align with the new design
​
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Locations
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- Search Button to be on the right, align with the new design
​
Phase 1 Feedback
Across the site
​
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megaphone
Project Duration: The phase 2 project will require 8 to 12 weeks to be completed from the project kickoff date.
Note: this project won't be included for E&P Members and Booking Funnels because they will be managed separately.
Project Milestone
Search
Major Tasks
Days Estimate
Start Date
Due Date
Status
Team
1
Project Brief
00
0
Fri, Aug 11
Fri, Aug 11
Done
Digital
2
Kick-off Session
00
0
Thu, Aug 17
Thu, Aug 17
Not Started
Marketing
Digital
3
New Content Creation
00
21
Tue, Aug 22
Tue, Sep 12
Not Started
Marketing
4
New UX, Wireframe for Specific Pages
00
14
Thu, Aug 24
Thu, Sep 7
Not Started
Digital
Tonic Agency
5
Build for pages with New UX
00
14
Thu, Sep 7
Thu, Sep 21
Not Started
Tonic Agency
6
Website Populating
00
14
Thu, Sep 7
Thu, Sep 21
Not Started
Digital
7
Location Pages - Align New Look & Feel
00
4
Thu, Sep 21
Mon, Sep 25
Not Started
Digital
Tonic Agency
8
Action Feedback Phase 1
00
7
Mon, Sep 25
Mon, Oct 2
Not Started
Digital
9
Sitemap and SEO check
00
4
Mon, Oct 2
Fri, Oct 6
Not Started
Digital
10
Testing & Approval
00
14
Fri, Oct 6
Fri, Oct 20
Not Started
Digital
Marketing
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