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Phase 1 - Website Content

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CTA & Why O'Brien modules

CTAs
need to align and be consistent in language for all modules. Plain english and not repetitive.
Home page on page
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All footers
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Vehicle Glass vertical
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Service pages Auto
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WHY O’BRIEN

Why O’Brien (covering all services) (not used on web)
Delivering quality services to Australians for nearly 100 years
Experts in vehicle glass, home and commercial glass and electrical and plumbing
Over 260 locations across the country
24/7 friendly Australian-based customer service team

Why O’Brien Auto pages
Why choose O’Brien® AutoGlass?
With an O’Brien® AutoGlass expert, you can drive away with confidence knowing that your repair or replacement is completed to our high standards.
Australia’s leading vehicle glass experts
Extensively trained and certified vehicle glass technicians
Advanced tools and technology to ensure a high-quality service
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Lifetime guarantee
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on installation workmanship for the life of your vehicle
Quality glass, compliant with Australian and International standards
Conveniently located, with over 150 locations Australia-wide
Mobile services available for some vehicles and locations
Our focus on recycling windscreens to give them a new purpose
24/7 friendly Australian-based customer service team

Why O’Brien Glass pages
Why choose O’Brien Glass®?
Our commitment to a customer-first approach ensures a hassle-free experience, providing you with peace of mind in our capable and reliable hands.
Serving Australians with glazing expertise for almost a century
Quality and reliable glass replacement and installation
Experienced, trade-qualified glaziers, dedicated to safety
Prompt and professional customer service support 24/7
High-quality glass, selected and installed for AS1288 compliance
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lifetime guarantee
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on our workmanship for the life of the building
Arrangements with most major insurance providers
Emergency call-out option for urgent repairs (fees apply)
Focus on recycling glass panes to reduce our impact


Why O’Brien E&P page
TO BE CONFIRMED


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Note on CTA Guidance from Nicola
Given Nick's feedback on the website refresh and that Auto pages should be more 'Book Online' this is my preference. However it should be reversed e.g.
Book yourself in quickly online or give us a call.
Book Online | or | Call 1800 815 414
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For Glazing I'd stay with the original layout as it is above, although we are not using the form right now so should be call only (for the short term).
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And for finding a branch I prefer this one, as it takes the customer to the locations page which makes sense from a customer journey perspective.
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