Nurturev Proposal


In any B2B business cost of new customer acquisition has sky-rocketed in the last couple of years because of several fundamental changes in the market.

Cost-saving mandates in all organisations
Intense competition, especially in the software and services market
Thus there is an evident and necessary shift in focus towards acquiring revenue efficiently. Organizations are adopting the Account Bases Sales (ABS) approach focusing towards the accounts that are in their buying cycle to increase conversion and sales cycle
In the status quo, however, the sales motion is still driven by a spray-and-pray approach, which has resulted in low conversion rates and inefficient use of resources. Many companies struggle to identify the right accounts to target and fail to engage with potential customers at the optimal time in their buying journey. ​Nurturev helps organizations overcome these challenges by providing an AI-driven Whitespace Analysis and Account Intelligence platform. Our solution enables sales teams to identify high-potential accounts that are in their buying cycle, ensuring that efforts are concentrated on the most promising opportunities. By leveraging Nurturev, companies can transition from a generic outreach strategy to a more focused and personalized ABS approach, ultimately driving higher conversion rates and improving sales efficiency.
We build a comprehensive system to identify
What to sell - Strategic initiatives and needs identification of organizations
Whom to sell - Identify the right buying centres and personas based on the strategic initiatives
How to sell - Based on the identified needs and person, draft email and talking points to be included in the ABM efforts.
The system will auto-qualify the opportunities (based on contextual qualifiers), prioritize the opportunities (based on scores) and create a predictable revenue pipeline (with Whitespace analysis and pricing logic). For Automation Edge, we’ll be working as ABM Partners to strategize and deploy ABM based on the insights for each account. Nurturev aims to help the Business Development team at Automation Edge to focus on the right accounts and improve qualified meeting conversion rates. ​Product & Features
Whitespace Analysis to have a complete overview of accounts. Example: ​
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Strategic Priorities and Signals to understand what to sell in each account ​
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Right-buying personas identified for each product line and initiatives ​
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Email and Talking points for the strategic ABM for each persona ​
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Nurturev White-glove Support ​Nurturev’s team will work as an extended arm for your team to set up targeted campaigns based on the account’s insights and help build a strong pipeline. The team would also provide continuous support (SLA - 2 hours) to identify missing information, draft emails, set up campaigns, help the team adopt the ABM and generate pipeline.
Differentiation ​There are many intent tools and sales intelligence tools in the market. Nurturev differentiates with them on a foundation basis:
Contextual Data: The Sales Intelligence tools provide common insights and thus teams have to search within the insights to understand the context and make sense of the data. As we noted, we have seen teams putting extra effort into removing noise and setting up context on the data before use. Nurturev, on the other hand, sets up the context initially and only provides relevant actionable insights which save the colossal investment of time, effort and money
Comprehensive Data: We have seen organizations using multiple tools for intelligence, intent and signals which is costly, difficult to manage and get the right set of insights. Nurturev’s engine will automate this process to provide “What to sell”, “Whom to sell” and “How to sell” in a single platform which helps save time and money.
Cost-effective: Nurturev works with multiple data providers and has a specialized team that researches getting the best data quality from various sources. Thus Nurturev can replace the point solutions to become a cost-effective solution to drive ABM.
Nurturev Proposal for Automation Edge:
To try out the effectiveness of ABM via the Nurturev platform, we suggest a 4-month pilot in 2 industries. For each of the industries, we could continuously track the signals in 100 accounts per month.
We will also work alongside the AutomationEdge team to design the sequences and personalise each sequence to ensure that there is pointed and personalised messaging for each target persona.
Exclusively for the pilot of 4 months, we can provide a discounted cost of $5 $2 per account tracked per month.
Proposal for trial for 4 months
Accounts per month
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