The goal of this exercise is to qualify expansion opportunities in existing customers for Increff.
Since Increff has multiple product offerings, cross-sell happens when additional offerings or SKUs are sold to an existing customer, or when a deal is closed in a new geography, sub-entity or business line of an existing customer. Each possible new deal for a new product offering, or in a new geography, business line or sub-entity is referred to as a whitespace in this document.
In order to identify opportunities for upsells or cross-sells in existing customers of Increff, the following configurations have been set up on Nurturev.
Product lines
The following are the different product lines configured:
Configurations for each product offering:
Nurturev trains models on 3rd party data with the context of each of the product line, to identify any aligned needs and priorities in each of the whitespaces. The following are the configurations that help us identify the signals:
List of competitors
Merchandising
One beat
JDA
Nextail
Omni channel
Manhatten
Channel engine
SAP or Microsoft product complementary