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Process Overview
Opportunity Qualifiers
Insight
Included
Type of Whitespace
Description
Insight
Included
Type of Whitespace
Description
Need expressed in Jobs
Cross-sell
Upsell
Surge in jobs that mention needs that align with the offering or jobs that match key roles
Online Research (Keywords/Competitors)
Cross-sell
Churn
Surge in research (done by employees of an account) about specific topics aligned with the offering. This might indicate churn if the account has already purchased an offering and is still researching about the same offering.
Team growth
Upsell
Increase in more than 10% of the team size since the last renewal or sell, indicating an increase in need of licenses or volumes of usage
Price arbitrage
Upsell
If the ARR of an account is considerably lesser than the ARR of other accounts that are comparable in team size
Usage surge
Upsell
If the usage is consistently very close to the purchased usage limits (in terms of users or volume of usage)
Change in “Specific Important Roles” Coming Up
Churn
If there are any new entrants or exits in the specific roles
Low Product Usage
Churn
If the usage for the key features sharply declines or stays consistently low.
There are no rows in this table
Key Phrases (Used for Jobs)
Product Line
Key Phrase
Product Line
Key Phrase
Loyalty+
10
Increase repeat purchase rates
Personalized loyalty campaigns
Boost customer retention
Tailored rewards strategy
Improve customer lifetime value
Loyalty analytics and insights
Customer segmentation for loyalty
Omni-channel loyalty experience
Drive brand advocacy
Enhance customer loyalty engagement
CDP+
10
Unify customer data silos
Real-time behavioral insights
Customer data integration
360-degree customer view
Personalization at scale
Data-driven decision making
Customer journey mapping
Machine learning personalization
Compliance with data privacy
Enhance customer data governance
Engage+
10
Personalized communication strategy
Engage customers across channels
Automated marketing campaigns
Optimize customer touchpoints
Boost conversion rates
Detailed engagement analytics
Real-time customer interaction
Enhanced customer messaging
Targeted promotional offers
Improve customer response rates
Insights+
10
Actionable marketing analytics
Customer behavior analysis
Measure campaign effectiveness
Data-driven strategy formulation
Customer-centric insights discovery
Predictive market trends
ROI on marketing spend
Optimize marketing mix
Insights for product development
Cross-channel analytics
Rewards+
10
Flexible rewards program design
Boost customer repeat purchases
Personalize rewards offerings
Increase customer satisfaction
Drive sales through incentives
Loyalty rewards tracking
Create tiered reward schemes
Reward points redemption
Strengthen brand loyalty
Enhance reward program participation
Research Topics - Product Line Mapping
This table maps the research topics to the respective product lines. Consequently, whenever online research around a topic takes place, we can attribute to the correct line.
topic
CDP+
Engage+
Insights+
Loyalty+
Rewards+ 2
topic
CDP+
Engage+
Insights+
Loyalty+
Rewards+ 2
Adobe Campaign
Adobe Marketing Cloud (AMC)
Amplience
Amplitude
Analytics Software
Antavo
Ascent360
Audience Segmentation
Bloomreach
Brand Loyalty
Braze
CleverTap
Connected Experience
Content Personalization
Customer Analytics
Customer Data Management
Customer Data Platform
Customer Insight
Customer Loyalty
Customer Profiling
Customer Retention
Customer Segmentation
Data Management Platform (DMP)
Dynamic Creative
Emarsys
Engagement Platform
Epsilon
Full Circle Insights
GetsmartContent
Incentive Program
Insider
InsideView
Intouch Insight (INX)
Klaviyo
Loyalty Analytics
Loyalty Management
Loyalty Marketing
Loyalty Points Program
Loyalty Program
Market Segmentation
Marketing Analytics
Marketing Automation
Marketing Automation Tools
Marketing Workflow
Mixpanel
MoEngage
Multi-brand Loyalty
Multi-Channel Communication
Neolane
Omnichannel Analytics
Omnichannel Customer Service
Omnichannel Experience
OneSignal
Optimizely
Paytronix
Radius Intelligence
Rapid Rewards
Real Time Personalization
Repeat Business
Rewardstream (REW)
Salesforce Data Cloud
SAP CDP (Customer Data Platform)
SAP Customer Data Management
Segment
SessionM
Site Personalization
Software as a Service (SaaS) Analytics
Swell Rewards
Thoughtspot
Treasure Data
WebEngage
There are no rows in this table
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