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Plano de Ações de Mídia PC Place
Campanha Ingram Q2-21
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Campanha Ingram Q4-20
Campanha Ingram Q3-20
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Campanha Ingram Q3
Campanha Ingram Q3
1
Tática
Agência
Veículo
Ação
R$ Total
Setup
Desc.Pad. (20%)
N.F. (15%)
R$ Mídia
Tática
Agência
Veículo
Ação
R$ Total
Setup
Desc.Pad. (20%)
N.F. (15%)
R$ Mídia
Social Media
3
Linkedin Ads*
R$4,000.00
R$275.66
R$800.00
R$600.00
R$2,324.34
Linkedin Robô
R$1,950.00
R$0.00
R$390.00
R$292.50
R$1,950.00
Facebook/Instagram
R$2,050.00
R$0.00
R$410.00
R$307.50
R$1,332.50
R$8,000.00
R$5,606.84
Display
1
Programática Display
R$3,000.00
R$0.00
R$600.00
R$450.00
R$3,000.00
R$3,000.00
R$3,000.00
Paid Search
2
Google Adwords
R$4,000.00
R$0.00
R$800.00
R$600.00
R$4,000.00
R$0.00
R$0.00
R$4,000.00
R$4,000.00
R$15,000.00
R$12,606.84
*Linkedin Ads (setup refere-se à mensalidade do plano premium por 3 meses)
Previsto
Previsto
1
Tática
Ação
R$ Total
R$ Mídia
Impresões
CPM
C%
Cliques
CPC
L%
Leads
CPL
Tática
Ação
R$ Total
R$ Mídia
Impresões
CPM
C%
Cliques
CPC
L%
Leads
CPL
Social Media
3
Linkedin Ads*
R$4,000.00
R$2,324.34
45000
R$88.89
0.9%
420
R$9.52
1.9%
8
R$500.00
Linkedin Robô
R$1,950.00
R$1,950.00
1000
R$1,950.00
3.0%
30
R$65.00
10.0%
3
R$650.00
Facebook/Instagram
R$2,050.00
R$1,332.50
50000
R$41.00
0.4%
210
R$9.76
1.9%
4
R$512.50
R$8,000.00
R$5,606.84
15
Display
1
Programática Display
R$3,000.00
R$3,000.00
355450
R$8.44
0.1%
498
R$6.02
1.0%
5
R$600.00
R$3,000.00
R$3,000.00
5
Paid Search
2
Google Adwords
R$4,000.00
R$4,000.00
35000
R$114.29
2.9%
1020
R$3.92
0.7%
7
R$571.43
R$4,000.00
R$4,000.00
7
R$15,000.00
R$12,606.84
27
Realizado
Realizado
Tática
Ação
R$ Total
R$ Mídia
Impresões
CPM
C%
Cliques
CPC
L%
Leads
CPL
Tática
Ação
R$ Total
R$ Mídia
Impresões
CPM
C%
Cliques
CPC
L%
Leads
CPL
Social Media
3
Linkedin Ads*
R$3,715.00
R$2,139.09
24362
R$152.49
0.3%
71
R$52.32
1.4%
1
R$3,715.00
Linkedin Robô
R$1,950.00
R$1,950.00
1000
R$1,950.00
3.0%
30
R$65.00
10.0%
3
R$650.00
Facebook/Instagram
R$2,088.00
R$1,357.20
124320
R$16.80
0.4%
559
R$3.74
0.4%
2
R$1,044.00
R$7,753.00
R$5,446.29
6
Display
1
Programática Display
R$3,700.31
R$3,700.31
415574
R$8.90
0.1%
229
R$16.16
0.0%
0
R$3,700.31
R$3,700.31
0
Paid Search
1
Google Adwords
R$3,801.96
R$3,801.96
40605
R$93.63
0.9%
377
R$10.08
0.3%
1
R$3,801.96
R$3,801.96
R$3,801.96
1
R$15,255.27
R$12,948.56
7
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