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User Profile Template w/ Chat-GPT prompts
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Thomas Wells - "The Unsatisfied Agency Owner"

Name: Thomas Wells
Age: 35
Family: Spouse & two kids
Work: Creative Director at Web Agency
Education: Graduated at Baylor University
Location: Austin, Texas
Character: The Unsatisfied Agency Owner
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man self portrait wearing gray and white collared button-up shirt near green leaf plant with white ceramic pot
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I’ve found success in my professional life.
Now I need the same in my personal life.
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Practical
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Geeky
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Reserved
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Dependable
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​Empathy Map

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Says:
I wish I could...
I’m ready for this change
It’s time to action. I’m ready to start.
Does:
Starts applying at more remote jobs
Working on his resume
Looking into side hustles & projects
Thinks:
I should be further in my career than I am currently
It’s time for a change before it’s too late
There has to be a better way than my current process
Feels:
Frustrated with his status quo
Optimistic about his future from leveraging SOPs, automation, and no code
Needs/Wants:
To work from home, set his own schedule, and be there for his children
Take a family vacation in another country
Doing more weekly experiences with the kids

Pains/Frustrations:
Heavy workload keeps Thomas at work for long hours and away from his family
A lack of system/processes to help minimize the amount of hands-on attention required of Thomas
Having to assure his boss he can still be just as valuable to the team from home a he has been at work
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Brands & Influencers

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blue red and green letters illustration
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​Figma
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​Webflow
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blue coupe parked beside white wall
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​Tesla

Motivation

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Incentive
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Fear
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Growth
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Power
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Social
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Preferred Channels

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Traditional Ads
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Online & Social Media
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Referral
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Guerilla Marketing & PR Campaigns
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