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John Robertson - "Entrepreneurial Firestarter"

Name: John Robertson

Age: 32

Family: Single

Work: Founder and CEO of a tech startup

Education: Bachelor’s degree in computer science

Location: Miami, Florida

Character: 🔥 Entrepreneurial Firestarter 🔥

Category-related need: A low-cost and low-risk way to launch their MVPs.

Initiative: Provide resources and support for no-code startups, including access to funding and mentorship opportunities.

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"I believe that taking calculated risks is key to success, and I'm always looking for new opportunities to turn my ideas into reality."

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Empathy Map

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Says:

"I'm always looking for ways to minimize risk and reduce costs when launching my MVPs."

"I need access to funding and mentorship opportunities to help my startup succeed."

"I believe in the power of technology to change the world for the better."

"I'm not afraid of failure, it's just a step towards success."

Does:

Researches and evaluates new technologies and tools to help streamline his MVP launch process.

Network with other entrepreneurs and investors to gain support and funding for his startups.

Meets regularly with mentors to receive guidance and feedback on his startup ideas.

Continuously seek out funding and mentorship opportunities

Thinks:

"I need to be constantly innovating and adapting to stay ahead of the competition."

"I have a clear vision for my startup and I'm willing to do whatever it takes to make it a reality."

"I believe in the power of collaboration and networking to help my startup succeed."

"I want to prove to myself and others that I can make this work."

Feels:

Determined (to bring their idea to life and make a successful business)

Excited (about the potential of their MVP and the impact it could have)

Overwhelmed (by the amount of work and risk involved in starting a business)

Inspired (by the success stories of other entrepreneurs)

Needs/Wants:

Access to funding (to launch and grow their MVP)

Mentorship and support (to guide them through the entrepreneurial process)

Low-cost and low-risk solutions (to reduce the financial risk involved in starting a business)

Networking opportunities (to connect with like-minded entrepreneurs)

Pains/Frustrations:

Difficulty in securing funding and support for his startups.

Limited access to mentorship and guidance.

The time and resources required to launch MVPs in a traditional manner.

Difficulty in finding the right resources and solutions

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Brands & Influencers

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Y Combinator

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Steve Jobs

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Techstars

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Paul Graham

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Elon Musk

Motivation

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Incentive

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Fear

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Growth

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Power

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000

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Social

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000

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Preferred Channels

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Traditional Ads

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000

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Online & Social Media

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Referral

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000

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Guerilla Marketing & PR Campaigns

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John Robertson - "Entrepreneurial Firestarter"

​Empathy Map

Brands & Influencers

Motivation

Preferred Channels

Empathy Map