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Jessica Smith - "Side Hustle Savvy Entrepreneur"

Name: Jessica Smith
Age: 35
Family: Married
Work: Marketing Manager
Education: Bachelor’s degree in Marketing
Location: Los Angeles, CA
Character: 💼 "Side Hustle Savvy Entrepreneur" ​(Non-technical founders who want to start a side business and launch quickly)
* Category-related need: Efficiency and speed.
* Initiative: Offer a variety of templates and pre-built apps to help them quickly launch their side hustle.

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woman biting pencil while sitting on chair in front of computer during daytime
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"I have a 9-5 but my real passion is starting my own business, I just need a little help getting there quickly."
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Ambitious
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Entrepreneurial
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Resourceful
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​
Efficient
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Focused
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​Empathy Map

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Says:
"I don't have a lot of technical skills, but I have a great idea for a business."
"I need something that's easy to use and can help me launch my side hustle fast."
"I don't want to spend a lot of time and money building a website or app from scratch."
"I just want to focus on growing my business, not dealing with the technical stuff."
Does:
Research different side hustle ideas and brainstorm business concepts.
Browse online for solutions to help launch a business quickly and efficiently.
Try out different templates and pre-built apps to see if they meet their needs.
Meet with potential customers and business partners to validate their idea and gather feedback.
Thinks:
"I can be successful if I can just get my business off the ground."
"There must be a faster and more efficient way to launch a business."
"I don't have a lot of time to dedicate to my side hustle, so I need a solution that's quick and easy."
"I don't want to risk failing because I didn't have the right tools."
Feels:
Excited (about the potential success of their business idea and launching quickly).
Overwhelmed (by the amount of technical work involved in launching a business).
Frustrated (by the time and effort required to launch a business from scratch).
Encouraged (when they find a solution that meets their needs and can help them launch their business quickly).

Needs/Wants:
An easy-to-use platform to launch their side hustle quickly and efficiently.
A variety of templates and pre-built apps to choose from.
Support and resources to help them get their business off the ground.
A solution that is affordable and won't break the bank.

Pains/Frustrations:
The amount of technical work involved in launching a business.
Lack of time to dedicate to their side hustle.
The cost of building a website or app from scratch.
Difficulty finding a solution that meets their needs.
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Brands & Influencers

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​Shopify
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person holding black android smartphone
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​Canva

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sticky notes on corkboard
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​Asana

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person holding black android smartphone
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Buffer
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person reading book
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​The Lean Startup by: Eric Ries


Motivation

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Incentive
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000
80
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Fear
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000
60
⁠
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Growth
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000
90
⁠
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Power
⁠
000
70
⁠
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Social
⁠
000
50
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⁠


Preferred Channels

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Traditional Ads
⁠
000
40
⁠
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Online & Social Media
⁠
000
70
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Referral
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000
80
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Guerilla Marketing & PR Campaigns
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000
50
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