About Kerala Ayurveda
Kerala Ayurveda Limited (KAL) is an 80‑year‑old, publicly listed integrative healthcare company headquartered in Bengaluru. With clinics, hospitals, and academies worldwide, plus a portfolio of proprietary Ayurvedic products sold in multiple geographies, we blend time‑tested wisdom with evidence‑based research and digital innovation. Our digital business spans D2C e‑commerce, Amazon storefronts, marketplaces, and tech‑enabled clinical services—and we’re scaling fast.
Role Summary
We’re looking for a Growth Product Manager who can design, execute, and scale data‑driven growth initiatives across our digital touchpoints. You will own the full growth funnel—from acquisition to activation, engagement, retention, and monetization—by building product features, running experiments, and partnering closely with Engineering, Data, Design, and Marketing. Your north star is sustainable, compounding user and revenue growth for Kerala Ayurveda’s digital business lines.
Key Responsibilities
Growth Strategy & Roadmap: Define and prioritize the roadmap of growth opportunities across web, mobile, and marketplace channels, aligned with company OKRs. Experimentation & A/B Testing: Design hypotheses, run multivariate tests, and rapidly iterate on product features to improve conversion, retention, and LTV. Funnel & Cohort Analytics: Deep‑dive into user behavior data (GA4, Mixpanel, Metabase) to identify drop‑offs, build growth loops, and size opportunities. Cross‑functional Leadership: Collaborate daily with Engineering, Design, Marketing, and the Data team to ship features on time and measure impact. User Insights: Combine qualitative research (user interviews, surveys, usability testing) with quantitative data to uncover unmet needs and optimize UX. Lifecycle Marketing: Partner with CRM/Marketing Automation to craft trigger‑based email, push, and SMS journeys that drive engagement and repeat purchase. Channel Optimization: Work with Performance Marketing to refine acquisition channels (SEO, SEM, social ads, affiliates), improving CAC and ROAS. Reporting & Communication: Define KPIs, build dashboards, and regularly communicate results, learnings, and next steps to leadership. Required Qualifications
3+ years in Product Management with at least 2 years focused on growth, growth marketing, or product‑led growth. Proven track record of owning and driving a metrics‑based product roadmap that delivered meaningful revenue or user growth. Strong analytical skills—comfortable writing SQL, building dashboards, and deriving insights from large datasets. Hands‑on experience with experimentation platforms (e.g., Optimizely, VWO, LaunchDarkly) and product analytics tools (Mixpanel, Amplitude, GA4). Solid understanding of e‑commerce funnels, subscription/renewal mechanics, and retention frameworks. Excellent project management and stakeholder‑alignment skills in a fast‑paced, cross‑functional environment. Preferred / Nice‑to‑Haves
Domain expertise in healthtech, wellness, nutraceuticals, or consumer healthcare. Experience scaling D2C brands on Shopify or custom stacks. Familiarity with marketing automation platforms (Klaviyo, MoEngage, Braze) and attribution modeling. Exposure to North American or EU e‑commerce markets. Soft Skills
Data‑informed yet creative thinker who can translate insights into compelling product bets. Excellent verbal and written communication—able to simplify complexity for execs and inspire cross‑functional teams. Bias for action, with a test‑and‑learn mindset and comfort navigating ambiguity. Empathy for users and passion for holistic health. Reporting & Team
You will report to the Head of Product and collaborate closely with Data & Analytics, Engineering, Design, Marketing, and Operations.
Location & Work Type
On‑site: This role is based at our Bengaluru head office and requires working from the office five days a week.
Application Process
Submit your résumé and a short note describing a growth experiment you led that moved a key metric. Case interview: growth diagnosis & roadmap presentation. Culture & values interview with cross‑functional stakeholders. 
Growth Product Manager