Rally is a platform for creators and their communities to build their own independent digital economies. Creators reward fan loyalty through coin giveaway, private groups, exclusive content, and digital/physical goodies that can be exchange using tokens.
Creator coins are issued according to a token bonding curve, a linear curve with a starting price of 1% of the current price of RLY for the newly launched token. Using this mechanism, the price of RLY backs the creator coin with a maximum token supply of 21 million creator coins available. 5M are issued as the genesis amount and partially vested for three years.
Rally offers community activity rewards as an incentive to reward creator communities that actively participate on the platform. Each holder of a token earns a proportional share of the community's rewards, meaning the community as a whole directly benefits from the activity of each individual member. In simple terms, rewards are calculated by comparing a week's total RLY backing of a coin against the average backing for the last four weeks. Users can participate in several communities and earn rewards across the platform. Creator coins are also subject to flow controls, with only 5% of the total coin supply of any coin over 30 days being eligible for withdrawal.
Team
CEO Bremner Morris is a thought-leader in the creator economy that previously oversaw the development of Patreon's go-to-market organization. At Patreon, a creator-focused donation platform, he oversaw the company's international expansion, built partnerships, and drove creator adoption on the platform.
Morris is supported by VP Creator Partnerships Nick Millman, previously the COO and founding member of BratTV, a Gen-Z entertainment company, and Kurt Patat, a media and technology communications leader that served as YouTube's Global Head of Consumer and Entertainment Communications.
Rally's investors include household names like a16z, Coinbase Ventures, Balaji Srinivasan, the ex-CTO of Coinbase and Fred Ehrsam, the co-founder of Coinbase.
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