Key metrics -
Spike driven by 2 PIDs contributing to 40% illegal VS
LbyS Drop primarily dominant for Sarees and Lehengas, Run-rate expected to come back in Dec 1st week. Expected seasonal drop post Diwali.
Go live rates dropped on Nov 11th - This was majorly due to: 6 suppliers uploaded unexpectedly high number of duplicate products which were deactivated upon listing. These suppliers contributed to 89% of the spike. All of these suppliers were from Surat. Note - There was a Redis timeout issue on Friday (10th Nov), just before the RnR break. This issue caused a spike in drafts and validation failures. However, it was resolved quickly and the metrics returned to stable within a few hours.
p70 go live times have spiked to ~1.8 hrs in Diwali week. RCA - Pending to update
Experiment updates -
Listing optimiser update
Listing optimiser was launched for ~35k sellers on 7th Nov.
Homogenisation criteria - Sellers were homogenised on -
P0 and search Attribute fill-rate
Early reads-
Attribute fill rate: 0.1% increase P0 attribute fill rate increased by 0.11% Search attribute fill rate increased by 0.07% Total Orders/ Views: +0.9% GMV/Views: increased by 0.24% ~35% of the test suppliers have visited the feature. 60% of them have interacted with the tool. GTM for the experiment was started on 23rd Nov and we expect these numbers to mature by 1st week of Dec.
Compliance roadmap -
Seller legal policy update on seller panel P0 ask from legal from a hygiene perspective. No product support needed, FE bandwidth driven. Awaiting updated legal policy doc from Views dipstick module DBE load optimisation - BE fix needed to streamline DBE load from the new views dipstick service Repeat offender updated screens - False positive QA on admin - PRD
FSSAI license repo - Deprioritised this R2R
Cataloging KTLO pendencies -
Self serve bank account update GSTIN OTP provider update - Cleartax vs Surepass Surepass - Rs 3 per request Cleartax - Rs 1.5 per request Implementation caveats - Cleartax integration would require significant dev effort since the flows are different vs Surepass Surepass - Returns GSTIN linked phone number on passing GSTIN as input / OTP to the number triggered via in-house communication engine Cleartax - Returns a binary flag in case phone number doesn’t match GSTIN linked number and then triggers OTP to GSTIN linked number through a separate API (GST advanced ownership API - Rs 1 per hit / OTP API - 0.5 per hit) - Method claimed to be more compliant as per Cleartax team Delaying go-live for Lehengas and Blouses - Need more details from Capability exists and can be handled w/o dev with ‘s support Reverse weight update CRON setup Minor dev to read weight reference in the existing CRON as either forward or reverse to make the subsequent update - POC Temp or permanent delete cases update - Logging to be picked by Gunit The flow affected cases where seller was temp or permanently deleted due to Bank / GST KYC issues and lead to PSMs marked as permanently blocked, Lead to issues in reversal of FP identification / EFD Removing free shipping tile from seller landing page Need to check whether this will need BE /FE dev support or can be handled by Biz using Webflow tool Extending edit of validation failed mobile uploads in seller web panel General upload guidelines revamp - Hygiene WAAS build solutioning support
Merchandising updates -
Step 1 : QC / Audit completed for ~1L / 3% VC PIDs
Currently the team is able to deliver 700 PIDs per agent in 8 hours.(35 Resource utilised here)
In order to QC each PID the team is spending 40 Sec (18 Images to be compared against each PID)
Also will be pausing the view dipstick twice a week and those resource will be utilised to this excise and by doing this will be able to get additional uplift of 50K PIDs per week.
Step 2:
Based on the initial validated results (Where ever the team has mentioned to use the image will be re-qced by the in-house audit agents)
This exercise is started since 22 Nov and post completing the second level of QC the data can be used for the experiment. (Should consists => 7 Images per PID, Including the original Images)
Additional 10 resource from the taxonomy team will be used here from 24 Nov (Overall 17 Resource working on re-audit process and expected to deliver 17K PIDs per day)
Step 3:
If the Validated PID image size is less then 7 then the re-audit will be done on against the images where the team has mentioned not to use.
Increasing agent coverage - Need to increase agent allotment here by reducing view dipstick coverage temporarily - POC E2E dev testing in place, Exp start date 27th Nov First experiment - Incremental images from duplicates - To be kickstarted 29th Nov
Google draping POC - Cost approval for 3D model / Obj procurement post internal alignment Team to share flat / raw images of Sarees with complex designs / prints SGC PFS - Awaiting alignment from leadership - WIP doc
Illegal VS RCA:
In the last 3 weeks, we have seen a spike in the view share for illegal listings on the platform.
Additionally, we have also seen an increase in #PIDs flagged in the view-dipstick process by agents.
Note : ~1200 PIDs every week in the last 3 weeks are being flagged as compared to the BAU ~800 PIDs.
Roughly ~30 PIDs on an average contribute to 50% of the illegal view share every week.
Of the ~4.6K illegal PIDs flagged in the view dipstick process in the last 30 days, we have collated the reason for the miss in deactivating these PIDs earlier :
As next steps, we will set the view dipstick analysis as a recurring process at a weekly level to identify potential actionable/improvements in the DS model and operational process.