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Mentor sync


Key metrics -

Non Compliant VS -
Screenshot 2023-11-23 at 5.07.45 PM.png
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Spike driven by 2 PIDs contributing to 40% illegal VS

LbyS trends -
Screenshot 2023-11-24 at 12.18.23 PM.png
LbyS Drop primarily dominant for Sarees and Lehengas, Run-rate expected to come back in Dec 1st week. Expected seasonal drop post Diwali.

Listing funnel view -
image.png
Go live rates dropped on Nov 11th - This was majorly due to:
6 suppliers uploaded unexpectedly high number of duplicate products which were deactivated upon listing. These suppliers contributed to 89% of the spike. All of these suppliers were from Surat.
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Note - There was a Redis timeout issue on Friday (10th Nov), just before the RnR break. This issue caused a spike in drafts and validation failures. However, it was resolved quickly and the metrics returned to stable within a few hours.

Screenshot 2023-11-23 at 7.19.59 PM.png
p70 go live times have spiked to ~1.8 hrs in Diwali week. RCA - Pending
to update

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Experiment updates -

Listing optimiser update
Listing optimiser was launched for ~35k sellers on 7th Nov.

Homogenisation criteria - Sellers were homogenised on -
P0 and search Attribute fill-rate
Image fill-rate
Search views per catalog
Panel activity
Net Orders / Vi
ObyV
Total number of products

Early reads-
Attribute fill rate: 0.1% increase
P0 attribute fill rate increased by 0.11%
Search attribute fill rate increased by 0.07%
Total Orders/ Views: +0.9%
GMV/Views: increased by 0.24%
~35% of the test suppliers have visited the feature.
60% of them have interacted with the tool.
GTM for the experiment was started on 23rd Nov and we expect these numbers to mature by 1st week of Dec.

Compliance roadmap -

Seller legal policy update on seller panel
P0 ask from legal from a hygiene perspective. No product support needed, FE bandwidth driven.
Awaiting updated legal policy doc from
Views dipstick module DBE load optimisation - BE fix needed to streamline DBE load from the new views dipstick service
FSSAI license repo - Deprioritised this R2R

Cataloging KTLO pendencies -

Self serve bank account update
WIP PRD
GSTIN OTP provider update - Cleartax vs Surepass
Cost -
Surepass - Rs 3 per request
Cleartax - Rs 1.5 per request
Implementation caveats - Cleartax integration would require significant dev effort since the flows are different vs Surepass
Surepass - Returns GSTIN linked phone number on passing GSTIN as input / OTP to the number triggered via in-house communication engine
Cleartax - Returns a binary flag in case phone number doesn’t match GSTIN linked number and then triggers OTP to GSTIN linked number through a separate API (GST advanced ownership API - Rs 1 per hit / OTP API - 0.5 per hit) - Method claimed to be more compliant as per Cleartax team
Delaying go-live for Lehengas and Blouses - Need more details from
Capability exists and can be handled w/o dev with
@Amitoj Singh
‘s support
Reverse weight update CRON setup
Data team
Minor dev to read weight reference in the existing CRON as either forward or reverse to make the subsequent update - POC
Temp or permanent delete cases update - Logging to be picked by Gunit
Dev picked by
The flow affected cases where seller was temp or permanently deleted due to Bank / GST KYC issues and lead to PSMs marked as permanently blocked, Lead to issues in reversal of FP identification / EFD
Removing free shipping tile from seller landing page
Need to check whether this will need BE /FE dev support or can be handled by Biz using Webflow tool
Extending edit of validation failed mobile uploads in seller web panel
General upload guidelines revamp - Hygiene
WAAS build solutioning support

Merchandising updates -


v1 Experiment -
QC coverage / readiness
Step 1 : QC / Audit completed for ~1L / 3% VC PIDs
image.png
Currently the team is able to deliver 700 PIDs per agent in 8 hours.(35 Resource utilised here)
In order to QC each PID the team is spending 40 Sec (18 Images to be compared against each PID)
Also will be pausing the view dipstick twice a week and those resource will be utilised to this excise and by doing this will be able to get additional uplift of 50K PIDs per week.
Step 2:
Based on the initial validated results (Where ever the team has mentioned to use the image will be re-qced by the in-house audit agents)
This exercise is started since 22 Nov and post completing the second level of QC the data can be used for the experiment. (Should consists => 7 Images per PID, Including the original Images)
Additional 10 resource from the taxonomy team will be used here from 24 Nov (Overall 17 Resource working on re-audit process and expected to deliver 17K PIDs per day)
Step 3:
If the Validated PID image size is less then 7 then the re-audit will be done on against the images where the team has mentioned not to use.
Increasing agent coverage - Need to increase agent allotment here by reducing view dipstick coverage temporarily - POC
@Prashant Kumar
Dev updates -
E2E dev testing in place, Exp start date 27th Nov
First experiment - Incremental images from duplicates - To be kickstarted 29th Nov
Google draping POC - Cost approval for 3D model / Obj procurement post internal alignment
Team to share flat / raw images of Sarees with complex designs / prints
SGC PFS - Awaiting alignment from leadership - WIP doc






Illegal VS RCA:


In the last 3 weeks, we have seen a spike in the view share for illegal listings on the platform.
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Additionally, we have also seen an increase in #PIDs flagged in the view-dipstick process by agents.
Note : ~1200 PIDs every week in the last 3 weeks are being flagged as compared to the BAU ~800 PIDs. Roughly ~30 PIDs on an average contribute to 50% of the illegal view share every week.

Of the ~4.6K illegal PIDs flagged in the view dipstick process in the last 30 days, we have collated the reason for the miss in deactivating these PIDs earlier :
View dipstick analysis
Reason
%
Details
Next steps
PIDs missed by DS model
~58%
Almost ~2.7K PIDs were not flagged by the DS model
Keywords/Alternate keywords for these PIDs are already fed to the DS models, but they were still not flagged.
We have shared the list of ~2.7K PIDs with the DS team to identify the reason for the miss in the DS models
We are awaiting DS analysis on this. Will update on the next steps post alignment with DS team.
Agent Miss
~22%
Majority of the leakage in agent miss is coming from profane images.
80% of these PIDs were flagged by DS in text based model
These PIDs should have been deactivated in the first QC but were identified in view dipstick process
Re-training agents on guidelines for QC for profane images will be implemented this week
Basis feedback from respective category teams in case of escalations, legal alignment (in case of subjective calls wrt profane images) will be taken
Yet to picked up in the cleaning activity
~11%
These PIDs are already flagged for clean up activity that is to be performed for ~12L PIDs (which includes both brand infringement as well as illegal listings)
These agents are currently working on auditing image enhancement experiment PIDs
These agents will begin the clean up activity for these 12L PIDs by early next week once the QC for image enhancement is completed
This will get roughly 1 week to complete.
Wrongly deactivated
~5%
These PIDs belonged to the Profane images cohort which were wrongly deactivated in the first QC process
Agent training for profane images guidelines
These PIDs will be re-activated as per guidelines
BAU deactivation
~4%
These PIDs were flagged for deactivation but there was a time lag, hence have been caught in view dipstick process.
These PIDs have now been deactivated
There are no rows in this table
As next steps, we will set the view dipstick analysis as a recurring process at a weekly level to identify potential actionable/improvements in the DS model and operational process.

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