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MeeStudio - Print on demand

Introduction

Yo, fashionistas and self-expression seekers! Are you tired of boring, off-the-rack clothes that scream "basic"? Well, prepare to drop your mic because Meesho's got something EPIC coming your way! Introducing Design Your Own Merch!

Imagine this: no more squeezing into ill-fitting tees that make you look like a sad burrito. With Meesho, you become the fashion designer, the trendsetter, the walking piece of ART!

Wanna turn your family photos into a hilarious, head-turning masterpiece? Done! Got an artistic fire burning within that yearns to break free? Unleash it on your custom-designed cloth canvas! Feeling spiritually connected? Print your favourite shloka across your chest and let your inner guru shine! ✨

This ain't just print-on-demand, it's a fashion revolution happening on your phone! Choose your color, pick your fit, customise like a boss – it's all yours to command!

So ditch the boring threads and step into your creative zone with Meesho's MeeStudio! Get ready to express yourself like a walking, talking masterpiece and turn heads wherever you go. Get hyped, get creative, get your merch on!

Problem statement

Stagnant selection has been a key problem where super specific taxonomical PSTs have significantly lower relevance to the tune of ~30% as compared to relatively generic PSTs

LoDs indicate custom apparel is quickly getting picked amongst Bharat users largely catered by localised / unorganised wholesalers / sports good retailers

Market Opportunity / Why would this be 10X

The personalised product market in India is booming, estimated at $3.8 billion in 2023 and expected to reach ~9.8 billion by 2033 at a CAGR of ~10%. Share of custom T-shirt printing market in its parent market (Apparel market) is approximately ~3%-5% (~10% opportunity if extrapolated to other apparel categories)

Consumers are increasingly seeking unique and self-expressive items, creating a massive demand for custom printing solutions. By integrating Midjourney's powerful AI image generation, Meesho would open up to a whole new TG -

Creative individuals: Design clothing, phone cases, mugs, and more with their own artwork or AI-generated masterpieces.

Businesses and brands: Create personalised merchandise, promotional items, or unique gifts for customers and employees.

Communities and groups: Design custom apparel or accessories for teams, clubs, or events

Synergy with Meesho

Extensive reach: Leverage Meesho's massive user base and established network of sellers to reach a wider audience than ever before

Seamless design language: We are an expert on catering to Bharat users using simplistic designs which indexes more on visual cues / voice prompts

Affordable pricing: With our expertise in pricing and logistics, we’ll offer competitive prices on both products and printing services, ensuring your creativity remains accessible

Quality guarantee: We partner with handpicked suppliers to ensure high-quality printing and product fulfilment

Social commerce advantage: Our social commerce model fosters community engagement and peer-to-peer recommendations, driving organic growth

MVP / How it’ll work

Category selection - Select the product type from a set of pre defined forms (Eg - Full sleeve tshirt / drop shoulder t-shirt / Mugs / Phone cases) or simply give a voice command to initiate journey

Upload your design: Choose your own image or generate one using Midjourney's intuitive prompts and artistic styles.

The user will be able to input the prompt via text and audio both

We will give the user multiple design options from each prompt to choose from

Playground / Preview and personalise: Use our user-friendly design tools to position, resize, and edit your design for optimal placement

Input size details and place order

Supply considerations

Partner with some head sellers as contract manufacturers which support -

Rubber printing

High density pigment ink prints

Direct to garment printing

Vinyl / sticker print, foil, glitter print

Embroidery and appliqué

Digital / Sublimation printing.

Minimum order quantity limitation - Supply would be configured to support users to place order for any quantity.

Beyond MVP : Our Long-Term Vision

Offering Explosion: Move beyond apparels and mugs, offering personalised home decor, tech accessories, office supplies, and more!

B2B Bonanza: Expand beyond individual users and cater to businesses. Offer custom bulk printing solutions, creating a new revenue stream and serving a whole new market.

Unveiling Hidden Gems: Mine user-uploaded designs for hidden treasures. Pick the best and sell them as official products, expanding our offerings and generating additional revenue (Using explore RE)

Influencer Powerhouse: Transform the community into an influencer playground. Users follow and purchase designs from their favourite creators, boosting engagement and sales.

TrendSpotting Champions: Leverage design data to identify emerging trends faster than ever before. Sell this valuable information to suppliers, becoming a trendsetting authority.

Design Community Nirvana: Foster a thriving community where users can share their creations, explore others' designs, and connect with like-minded individuals. Let creativity flow!

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