Explore

FIF widgets

Problem / Context -

Improve view share for Gold program through on app real estates specifically relevant PLP feeds (Search PSTs and collections)

Impact sizing -

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Green Marketing Funnel Infographic Graph .png

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Collection / Selection pre-requisites -

Identifying Pareto search PSTs and collections

Net search volume / Collection views (Last 2 weeks)

Net conversion / ObySe

Map these PSTs and collections relevant to Gold portfolios

Use the collection to catalog’s category distribution for collections to understand if base portfolio is relevant to Gold (Or portfolios Gold is active in)

Use the PST to category mapping if available

Filter for PSTs / Collections relevant to Gold or part of Gold portfolios

Prioritisation of key PSTs -

We look to push relevant Gold PSTs / Collections with

High traffic (80%-90% weight)

Relatively decent intent (10%-20% weight)

Tower creation consolidating relevant PSTs and collections

Eg - bandani Saree / bandhani / Saree bandani / Low priced Bandhani Saree etc can all be clubbed as Bandhani tower - Think of substring regex approaches and then would need careful manual vetting from category

Tower should be mapped to base SSCAT (L4 taxonomy ID)

Selection mapping to PST / collection tower

Mapping Gold catalogs per PST / collection tower

Filter Gold catalogs from within the SSCAT for the tower

Use taxonomy-attribute-store /

Product.name⁠

/ Product.description for basic filters

For cases where we don’t get >=20 catalogs per tower

Add more Gold catalogs from within the category

Minimum catalogs needed would be 20

Experiment setup details -

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