Size
Market Cap/# of customers
0.25
Customer Overlap
Similar target customer (enterprise), existing integration
0.25
Brand
Industry/Category leader, reputation boost
0.1
Customer Impact
Customer requests, product market share, use case value
0.25
Coda Impact
New customer base unlocked, time to market, integration resources required
0.125
Partner Impact
Tied to key initiative for partner, interest level/resources, roadmap influence
0.125