NB: When querying for lift, we get both the primary metric lift and the secondary metric lift. While we add these two together to get the totalLift, the underlying components of the equation are also used to derive CPX and CPA, respectively.

Linear - Primary Metric

campaignPerformance(slug, primaryMetric, start, end, networkTags)

→ networkAnalysis

→ totalPerformance

→ lift as primaryLinearLift

Linear - Secondary Metric

campaignPerformance(slug, secondaryMetric, start, end, networkTags)

→ networkAnalysis

→ totalPerformance

→ lift as secondaryLinearLift

Streaming

company(slug)

→ streamingPerformances(start, end)

→ totalLift(primaryMetric) as primaryStreamingLift

→ totalLift(secondaryMetric) as secondaryStreamingLift