📊 Daily Ops Digest — 2025-09-06
Account Manager: Ava Johnson
1️⃣ [CRITICAL] Engagement down 34% — Somma Cruises
→ Action: Propose content mix pivot (short reels + UGC)
📝 Draft: “Quick check-in: engagement dipped this week. I recommend a format mix (short reels + UGC). Can we hop on a 15-min touchpoint tomorrow?”
2️⃣ [HIGH] Ad spend variance +28% — Dave Koz & Friends
→ Action: Pause 2 underperforming ad sets; reallocate spend
📝 Draft: “Flagging spend variance; I’ve paused two ad sets and reallocated to best performers. Will update EOD.”
3️⃣ [HIGH] Renewal in 27 days — Two-Rock Amplifiers
→ Action: Prep QBR deck + upsell Fabric Hub upgrade
📝 Draft: “Ahead of renewal, here’s a quick wins recap + a Fabric Hub upgrade option that centralizes reporting.”
⚡ Fast Wins:
- DM Somma UGC creator re: permission (2 min)
- Add ‘renewal prep’ checklist to Two-Rock (3 min)
- Schedule 15-min touchpoint for DKFS (2 min)