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Plan (One Page)

The New Shirt Agency – One-Page Plan

Vision A marketing agency built to last by combining two things that don’t go out of style: human creativity and smart systems.

Core Idea Most agencies are either too traditional (slow, expensive, siloed) or too AI-driven (generic, impersonal, fragmented). We run in the middle: creative leadership with AI as the operating system.

What We Do

Fabric Framework: A proprietary AI-enabled hub that centralizes data, reporting, and workflows.

Agency Services: Social media, paid ads, brand development, reputation monitoring, and strategy.

Programs: Fabric is the base layer. Clients scale with modular packages (Core, Growth, Overhaul).

Why It Works

AI is native to the system, not a bolt-on tool.

Creative judgment and client trust remain human-led.

Programs flex to client size and spend without breaking the model.

Market Businesses are adopting AI, but lack integration and strategy. The market for AI-powered marketing is expanding rapidly; our clients are mid-sized companies, lifestyle brands, and entertainment groups looking for scalable systems with real human oversight.

Revenue Model

Retainer programs: $5K–$20K/month.

Add-on consulting and development.

Long-term: Fabric positioned as SaaS for recurring licensing.

Current Position

Active clients include recognized artists, lifestyle brands, and consumer products.

Proven campaigns with measurable ROI, millions of impressions, and integrated reporting.

Next 12–18 Months

Triple recurring revenue through Fabric-based retainers.

Launch Fabric SaaS pilot with select clients.

Produce client case studies to document performance and ROI.

Team Founded by John Schimpf, 25+ years in media, marketing, and brand strategy. Supported by a distributed team of strategists, creatives, and AI specialists.

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