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The New Shirt Agency — Brand Framework
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Fabric Dashboards – Client View


Client View
Dashboard View
What You’ll See
Why It Matters
Executive Overview
- Total reach and visibility across all channels - Engagement rate (how audiences are responding) - Website traffic and top sources - Conversion rate (leads, sales, signups) - Reputation score from reviews & mentions - A quick AI summary of wins & watch-outs
Your “at a glance” health check — tells you if your marketing is working overall, and where to focus attention.
Social Engine
- Follower growth by channel - Reach and impressions - Engagement rates (likes, comments, shares) - Top 3 posts each period - Audience demographics (age, location, gender) - Posting consistency
Clear picture of how your brand is performing socially, what’s connecting with audiences, and where growth is happening.
Ads Engine
- Total ad spend - Cost per result (clicks, leads, sales) - Conversion rate from ads - ROI / ROAS (return on ad spend) - Top performing campaigns - AI suggestions for shifting budget
Shows if your ad dollars are being used wisely, which campaigns are paying off, and where we can optimize.
Email Engine
- Open rates - Click-through rates - Conversions from emails - Unsubscribes and bounce rates - Frequency of campaigns - Automation health (are journeys running)
Tracks how effective your email strategy is and ensures your automations are pulling their weight.
Brand Framework Tracker
- Brand consistency score - Use of approved templates and assets - Campaign alignment with brand story - Content mix breakdown (educational, promo, relational)
Keeps your messaging and visuals on brand, and ensures you’re hitting the right balance of content types.
Reputation Center
- Total brand mentions - Positive vs. negative sentiment - Review ratings across platforms - Trending topics tied to your brand - Alerts for sudden spikes in negativity - Share of voice vs. competitors
Monitors trust and perception in real time so you can catch problems early and capitalize on positive momentum.
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