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Fabric Dashboard – Essential Data Points

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Dashboard View

Essential Data Points

Executive Overview

- Total Reach / Impressions (all channels) - Engagement Rate - Website Traffic (sessions, top sources) - Conversion Rate (leads, sales, or signups) - Reputation Score (average sentiment / reviews) - AI Summary: top driver + weakest driver

Social Engine

- Follower Growth (net change per channel) - Reach / Impressions (per channel) - Engagement Rate (likes, comments, shares ÷ reach) - Top 3 Performing Posts - Audience Growth by Demographic (age, geo, gender) - Posting Cadence (planned vs. actual)

Ads Engine

- Total Ad Spend (by channel) - Cost per Result (CPC, CPL, CPA) - Conversion Rate (ad click → action) - ROI / ROAS (return on ad spend) - Top Performing Campaigns - AI Suggestion: shift/pause budget recommendations

Email Engine

- Open Rate (avg + trend) - Click-Through Rate (CTR) - Conversion Rate (from email) - Unsubscribes / Bounce Rate - Campaign Frequency - Automation Health (are journeys firing?)

Brand Framework Tracker

- Brand Consistency Score (visuals, tone) - Asset Usage Rate (templates, logos, kits) - Campaign Alignment (to brand story) - Content Mix Breakdown (educational, promotional, relational %)

Reputation Center

- Total Mentions (brand/products) - Sentiment Breakdown (positive / neutral / negative) - Review Ratings (Google, Yelp, FB, Trustpilot) - Trending Topics (associated keywords) - Crisis Alerts (sudden spikes) - Share of Voice (vs. competitors if available)

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