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Brand Voice Library

Tone Pillars (Text Section)
Clarity — plain, direct, no fluff.
Confidence — credible but approachable.
Warmth — human, not robotic.
Do / Don’t Examples (Table)
Prompt
Good Output
Avoid Output
“Write a tweet about new product launch”
“We’re excited to share our new [Product] — simple, smart, built for you.”
“Introducing the revolutionary, industry-disrupting solution to all your problems!!!”
“Draft a reply to a 5-star review”
“Thanks for sharing — we’re glad [Product] made your day easier!”
“We are pleased to receive your positive testimonial.”
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Guardrails (Bulleted List)
Never make unverified claims (“#1 in the world”).
Flag legal-sensitive language (medical, financial).
Always route negative feedback replies to human review.
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