Explaining what I do to my friends, family and clients is something I am always striving to do better. When I decided to officially grow my small, one-person consulting business into something more, I thought long and hard about the descriptions, stories and anecdotes I used over the years, and which ones stuck with me, and still ring true every day.
The New Shirt Agency was created to help businesses connect with their clients better, develop strategies to deal with the ever-changing technology landscape, and to realize that going out of their comfort zone is usually required to make bold changes.
We all struggle at some point to find our identity. And, from time to time we might turn to outside help. When I was a younger man, I remember a friend picking out a shirt for me on a shopping trip that was very far outside of my current style at the time, but I relented and bought the shirt anyway.
The shirt hung in my closet for weeks, and months, until I decided to finally wear it. And when I went out into the world, every single person I saw said, “wow, you look great!”.
At that point I realized that sometimes I need to ask for help, get an outside opinion, and go beyond myself to become my best self. It’s a story that has stuck with me for a very long time, and I find myself telling it over and over.
So, that’s what we aim to do. Help our clients show the world that they are the best at what they do. We want to make sure that all of our clients are putting their best foot forward at all times, not only to compete, but to feel proud about their businesses and brands that they put so much time and effort into creating.
We can’t wait to help you find your best self!
John Schimpf - Founder, New Shirt Agency
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