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Part 4: Get Good

Recognizing and Using Leverage

There are dozens...maybe hundreds....of business models out there. Some are, of course, more successful than others but they all come with their own set of pros and cons.
The idea is to get the most bang for the buck. You need to use all of the power of the Internet to make your business successful. You really cannot afford to leave any stone unturned.
If you are a real go-getter, the temptation is to do everything first and that isn’t possible. You need to make a realistic plan and build one thing upon another until you have a good solid base from which to operate.
Once you get a website built, you will need to begin leveraging SEO (search engine optimization) and gaining page rank.
One thing does lead to another, of course, but one of the quickest ways to leverage SEO is to add a blog to your website. This is a way that you can get much more quickly indexed by the search engines.
Leveraging also includes branding yourself, your website and your products. You can do this by creating a product, experience or providing a service.
Hosting virtual and in-person events is a great way to build a brand people recognise and trust. People are more likely to trust someone they’ve had a personal engagement with.
Remember that reputation and credibility are everything on the internet. Don’t take any shortcuts, damage others reputations nor allow others to damage yours either.
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