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Product Marketing plan

Marketing Checklist

Blog Post
Announcement post
Publish FAQs
Update old posts
Announcement email
Update FAQs
Monthly email modal
Post to social media
Update on-boarding drip
Email Campaign
Press Release
Seminars/webinars
Events/conferences
Whitepapers
E-books
PR
Social/Content
Recorded Interview with Expert
Guest Podcast with Company

Campaign List
Campaign
Key Release
7
Q1 Features Priorities List release
New Website
iOS App v1.0 release
Andriod App v1.0 release
Redesign Web APP
Mac App v4.0 Release
Andriod App v4.0 release
5
Mac App v2.0 Release
Q2 Features Priorities List release
Windows App V1.0 Release
iPad App v2.0 release
Windows App V3.0 Release
6
iPad App v1.0 release
iOS App v2.0 release
Mac App v3.0 Release
iOS App v3.0 release
Q3 Features Priorities List release
iPad App v3.0 release
5
Andriod App v2.0 release
Q4 Features Priorities List release
Windows App v2.0 release
Andriod App v3.0 release
iOS App v4.0 release

Goals & Success Metric for Campaign:

Brand awareness
Event awareness
Marketing Captured Lead (MCL)
Marketing Engaged Lead (MEL)
Marketing Qualified Lead (MQL)
Sales Accepted Lead (SAL)
Sales Qualified Lead (SQL)
Closed Lead (Wins)
Marketing Generated Pipeline (MGP)
Marketing Generated Sales (MGS)
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