1. Campaign: Fixel font international release

Find visual references for our designers – to help them better understand your idea, show us some examples that explain your creative concept for social media;

⁠

⁠

⁠

⁠

Write down the main things that need to be mentioned in the copy for the post – how do we make users understand what’s special about these fonts?

Select the best social media platforms to distribute your announcement posts – is this a good fit for LinkedIn? And what about Reddit?

⁠

⁠

⁠

.

⁠

⁠

2. General & analytics: MacPaw global brand

MacPaw pages, where we communicate in English with an international audience, are present on several social media platforms. Which in your opinion are the most important to focus on, and which new platforms do you think we might want to adopt?

One of our top objectives is increasing brand awareness. What metrics that contribute to this goal in terms of SMM do you need to track?

On that topic, what do you believe is the best way to generate traffic to MacPaw website through social media? The end goal would be visiting our About us page and product pages (ideally with the intent to purchase)

What tools would you utilize in order to gain the most reach for the brand on social media? Paid or organic – it doesn’t matter.

What segment of our possible target audience do you believe we should reach out to more, that we haven’t yet? Remember: these pages are all about our customers, product users and international media.

3. Company-wide goal contribution: cybersec