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TiffinWorx Kickoff SoW

1. Social Media - Instagram

1.1 Create a Template for Consistency

Develop a visual content template for the IG grid to create a brand look and feel.
Ensure all posts, stories, and highlights adhere to this template to maintain a consistent and recognizable brand presence.

1.2 Social Media Posts for Instagram

Plan, design, and publish up to 10 engaging and relevant social media posts.
Content will focus on highlighting TiffinWorx’s unique offerings, customer testimonials, behind-the-scenes, etc

1.3 Community Management

Monitor and respond to user queries, inquiries, and responses to help build the community.
Address any customer service issues promptly and effectively to maintain a positive brand image.

2. Meta Lead Generation Campaign

2.1 Creative Development

Design 5 strategy driven creatives for lead generation campaigns.
Ensure each creative is tailored to resonate with the target audience and communicate TiffinWorx’s value proposition effectively.

2.2 Audience and Ad Set Creation

Conduct audience research to identify and build targeted ad sets on Meta.
Segment audiences based on demographics, geography, interests, and behaviors to maximize ad relevance and effectiveness.

2.3 Paid Ad Management

Create and manage paid ad campaigns on Meta platforms (Facebook and Instagram) to drive lead generation.
Optimize ad performance through continuous monitoring and adjustment of targeting, bidding strategies, and creative elements.
Utilize Meta forms and landing pages to capture leads efficiently.

2.4 Landing Page Development

Design and develop a landing page that informs, engages, and captures leads.
Ensure the landing page is visually appealing, easy to navigate, and mobile-friendly.
Incorporate lead capture forms, compelling calls to action, and relevant information about TiffinWorx’s offerings.

3. Reporting and Analysis

3.1 Bi-Weekly Performance Reporting

Provide bi-weekly reports detailing the performance of social media and lead generation campaigns.
Include key metrics such as engagement rates, reach, impressions, click-through rates, and conversion rates.
Analyze data to identify trends, insights, and areas for improvement.

3.2 Performance Reporting

Deliver comprehensive monthly report that summarize campaign performance and highlight significant achievements.
Offer actionable recommendations based on data analysis to optimize future marketing efforts.

Deliverables

Social Media Template
Up to 10 Instagram Posts per Month
Community Management Services
5 Lead Generation Creatives
Targeted Audiences and Ad Sets on Meta
Paid Ad Campaigns on Meta
Engaging and Informative Landing Page
Bi-Weekly Performance Reports
Monthly Performance Report


Timelines
1
Template Design
Social Media Posts
Meta Creatives
Meta Setup
Landing Page
Paid Ads
Apr 2024
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May 2024
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Jun 2024
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Jul 2024
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Aug 2024
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Sep 2024
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Oct 2024
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Nov 2024
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Dec 2024
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Template Design
Social Media Posts
Meta Creatives
Meta Setup
Landing Page
Paid Ads
Month
TodayFit
⁠
Dates and Duration
1
Title
Start
Duration
1
Template Design
7/16/2024
2 days
2
Social Media Posts
7/19/2024
4 days
3
Meta Creatives
7/19/2024
3 days
4
Meta Setup
7/16/2024
6 days
5
Landing Page
7/19/2024
2 days
6
Paid Ads
7/20/2024
16 days
There are no rows in this table
⁠

Budget

C$7500.00

inclusive of the entire scope mentioned above except for paid media spends, shoots, site visits, offline promotions, collaboration posts, partnerships, influencers, etc.
Once approved, an MSA and Project Order to follow.

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