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Product Brief on Acid Exercise

The Product Brief (on Acid)-aka PBA-is a central framework that’s distilled the most essential product information in a brief that can be applied for iterative applications across sales, marketing, and customer success materials.

Glo Robinson

Product Description

Write a one or two sentence description of your product or feature.

Asana Goal Management is how you align company objectives with the task/OKR that passed down to the employee.

How it Works

You should be able to describe how your product or feature works in three-five steps. Then list which features are essential for the user to complete each step.

Name

Step One.

Step Two.

Step Three.

Description

Set goals and key result for every levels

Prioritize the right work by connect each goal to the project and/or portfolio

Track progress and spot blockers in real time

Key Features

Create goal or OKR

set target

define team

plan timeline

choose who has access

describe the work

Link goal to the team

create sub-goals

connect project, portfolios, and task to the goal

share update and set status of progress

create dashboard to monitor

integrate data across tools

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Target Audiences

Who is your target user or target buyer? Sometimes they are the same, but sometimes (mostly in B2B), the person using the product can vary from the person who signs the contract for purchase.

User Personas

Project Manager

Product Manager

Sales Manager

Executive Account Manager

Buyer Personas

HR Director

Chief of Operating Officer

Key Indicators

Identifying how to measure success of your product is always a challenge.

Ultimate desired outcome: what’s the ultimate objective for your target user? (i.e: increase revenue, save time, improve efficiency)

Ultimate desired outcome: Track progress of each task assigned and quickly identify blockers in real time

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Use Cases: Your use cases should be measurable value propositions that a user can benefit from in more than one way (aka use case).

Value Proposition #1: Track Progress Real Time

Employee Performance Indicator: Breakdown sub-goals, connect it to project/portfolios with measurement and target setting

Employee Performance Indicator: # of task completed per quarter

List your external key indicators/metrics that measure success for your use case

100% goal completed and measurable

100% goals can be breakdown with status per team

5x faster in generate quarterly report

Value Proposition #2: Capturing Collaboration Effectively

Employee Performance Indicator: Promote transparency across teams

Employee Performance Indicator: # of deals closed

List your external key indicators/metrics that measure success for your use case

100% users are inform about their goals and their team goals

100% attributes are defined to standardized goal setting across organization

60% related data connect automatically from different tools

Use Cases

This is a way to help you break down all the ways your core value propositions and provide sufficient context.

Track Progress Real Time

When being asked about team goal completion, I want to know the goal status per team so I can generate performance report and quickly resolve goal blocker/ risk that might happen

Capturing Collaboration Effectively

When the company have goals, I want to know how teams responsible to achieve those goals so I can measure the success in achieving those goals and take remediate action if something blocking the way.

Track Progress Real Time

Features

List all the features that apply to this use case.

share update and set status of progress

Set and connet goals and sub-goals

Monitor dashboard

JTBD

When [I have a pain point], I want [solution] so I can [achieve my customer performance indicator]

When being asked about team goal completion, I want to know the goal status per team so I can generate performance report and quickly resolve goal blocker/ risk that might happen

Pain Points

What are the current frustrations and pains your target user is currently experiencing?

Company goal aren’t measurable

There is no alignment between company goal with team goal

Performance report is hard to generate

Pain Relievers/Solutions

What are some technical solutions to alleviate your user’s pain?

Connect company goal with project or proposal, and sub-goals within teams

Set measurement and updating status real time for each goal/task

Create dashboard to monitor those status

Value Propositions

What is the value/gains the user can receive from your product's solutions?

Monitor risk and off track goals easier

Measurable and track-able goals

Easier performance report generation

Performance Indicators

What metrics can you use to measure the impact of your value propositions?

100% goal completed and measurable

100% goals can be breakdown with status per team

5x faster in generate quarterly report

Product Transformation

Whats the product vision for how your product helps your user achieve their ultimate goals?

Measuring KPI and generate performance report require meeting with each manager from various teams that takes too much time before using Asana goal management.

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Company Differentiation

This is a spreadsheet to store all your methods of credibility, reliability and security. Keep your testimonials, case studies, compliance measures documented in one central place for your product.

Content

Type

Sort

Solutions

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How to Drive Focus for Goal Alignment and Performance Expectation

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Case Study

Credibility

Sales

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HBR Case Study: The Gentleman’s “Three”

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Case Study

Help Center

Resources

Reliability

All Solutions

Contact

Reliability

All Solutions

Video Tutorials

Resources

Reliability

All Solutions

Security Page

Compliance

Safety/Security

All Solutions

GDPR/CCPA

Compliance

Safety/Security

All Solutions

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