Thesis. Great products are
Simple - They do one thing extremely well Beautiful - Incredible design Fast - Incredible engineering Cheap - Subscription fatigue Individual - Built for one person Profitable - Not everything needs a long feature list Low maintenance - The ongoing cost needs to be negligible
Case Study Example
Linear - Doing extremely well in a highly competitive space
Vision
Step 1: Create a Landing Page
Objective: Highlight the RSVP and guest list management features along with wedding website and invitation builder. Title: "Simplify Your Wedding Planning with Nika" Subtitle: "Create a beautiful wedding website, send custom invitations, track RSVPs, and manage your guest list effortlessly." Call to Action: "Sign up for a free demo and see how Nika can streamline your wedding planning." Content:
RSVP and Guest List Management: Track RSVPs, manage guest lists, and organize seating arrangements. Wedding Website Builder: Create a personalized wedding website with event details, photo galleries, and more. Invitation Templates: Send beautifully designed digital invitations that guests will love. Benefits: Emphasize the ease of use, time-saving aspects, and customization options. Visuals: Include screenshots or mockups of the RSVP management, wedding website builder, and invitation templates. Form: Collect user information such as Name, Email, Wedding Date, Number of Guests, and which features they are most interested in. Step 2: Drive Traffic to the Landing Page
Organic Traffic:
SEO: Optimize the landing page for keywords related to wedding planning, guest management, RSVP tracking, wedding websites, and digital invitations. Social Media: Share the landing page on platforms like Facebook, Instagram, Pinterest, and wedding planning groups and hashtags. Forums and Communities: Post about the free demo on wedding planning forums such as Reddit (e.g., r/weddingplanning) and local forums like Kaskus. Paid Traffic:
Google Ads: Set up a PPC campaign targeting keywords like "wedding RSVP management," "wedding guest list tool," "wedding website builder," and "wedding invitation templates." Facebook and Instagram Ads: Create targeted ads that highlight the benefits of the RSVP management, wedding website builder, and invitation features. Use precise targeting to reach engaged couples. Step 3: Collect and Analyze Data
Data Collection:
Sign-Ups: Track the number of sign-ups for the free demo. Engagement Metrics: Monitor the time spent on the landing page, bounce rate, and interaction with page elements (e.g., scrolling, clicking on features). Feature Interest: Collect data on which features users are most interested in (RSVP management, wedding website, invitations). Feedback: Gather qualitative feedback from users who sign up for the demo through surveys or follow-up emails. Data Analysis:
Conversion Rates: Calculate the percentage of visitors who sign up for the demo. Feature Interest: Analyze which features users show the most interest in based on their interactions and feedback. User Feedback: Analyze feedback to understand user pain points, preferences, and suggestions for improvement. Engagement: Identify which features users are most interested in based on their interactions and feedback. Step 4: Conduct the Demo
Demo Preparation:
Prepare a Live Demo: Set up a live demo of the RSVP management, wedding website builder, and invitation features. Use screen sharing to walk users through the features. Recorded Demo: Alternatively, create a recorded demo video that users can watch at their convenience. During the Demo:
Highlight Key Features: Demonstrate how to create and manage a guest list, send digital RSVPs, create a personalized wedding website, and design custom invitations. Engage with Users: Answer questions in real-time if doing a live demo. For recorded demos, follow up with a Q&A session via email or a scheduled webinar. Step 5: Follow-Up and Iterate
Follow-Up:
Surveys: Send follow-up surveys to gather detailed feedback from users who attended the demo. Email Engagement: Send follow-up emails with additional resources, tips, and a call to action to start using Nika. Iteration:
Refine Features: Use the feedback to make necessary improvements to the RSVP management, wedding website builder, and invitation tools. Optimize Marketing: Adjust the landing page and marketing campaigns based on what resonated most with users. Metrics for Success:
High Conversion Rate: A significant percentage of landing page visitors sign up for the demo. Positive Feedback: Users express satisfaction with the demo and show interest in using the tool. Feature Utilization: Users engage actively with the RSVP management, wedding website builder, and invitation features during the demo.
Product Vision: To become the leading platform for wedding planning, offering the most beautiful and efficient tools for managing RSVPs, guest lists, and creating personalized wedding websites and invitations.
Primary Goals:
First 10 Customers: Achieve this within 2 months post-launch. Revenue Target: Generate IDR 100 million within 6 months post-launch. Launch Date: Target launch in 2 weeks from today. Primary Users:
Engaged Couples: Urban areas in Indonesia, middle to upper-middle class. Wedding Planners: Professionals managing multiple weddings. User Demographics:
Age Range: 25-35 years old. Location: Primarily Indonesia, with potential for global expansion. Income Level: Middle to upper-middle class. User Needs and Pain Points:
Ease of Use: Simplifying wedding planning tasks. Customization: Personalizing wedding websites and invitations. Efficiency: Streamlining RSVP and guest list management. Key Features of Nika
Wedding Website Builder: Customizable, mobile-responsive templates. Invitation Templates: Personalized digital invitations. RSVP and Guest List Management: Real-time updates, automated reminders. Budget Management Tools: Tracking expenses and budgeting. Vendor Marketplace: Connecting users with wedding vendors. Collaboration Tools: Allowing multiple users to plan together. Personalization Options: Custom themes, fonts, and colors. Sustainability Features: Eco-friendly digital solutions.
