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4
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Note Type
Note
Modified Date
Tag Search
Reality Capture
Matterport
1
Facebook Ads
Marketing
3
All the Facebook Ad Placements You Need to Know (+ How to Choose the Best One)
General Note
Manual selection to get the most out of ad spend
10/21/2021 10:12:01 PM
Facebook Ads, Marketing
How to Determine the Best Facebook Ad Placements for Your Brand
General Note
New Engagement
6/29/2022 10:48:33 AM
Facebook Ads, Marketing
The Ultimate Guide to Facebook Ad Placement Optimization
General Note
Trial & Error or Goal Centric
10/21/2021 10:41:46 PM
Facebook Ads, Marketing
Paid Search
Advertising
Marketing
1
New Data! 2021 Paid Search Advertising Benchmarks for Every Industry
General Note
71% of buyer journey starts with search engine
10/23/2021 12:05:06 PM
Paid Search, Advertising , Marketing
Paid Search
Search Ads
Marketing
Advertising
1
3 Clever Ways to Target Your Competitors' Audiences Without Search Ads
General Note
Go after competitors by targeting their keywords → can get expensive
10/23/2021 12:21:28 PM
Paid Search, Search Ads, Marketing, Advertising
Landing Page Conversion
Marketing
Advertising
1
5 Non-Obvious Ways to Eke More Conversions from Your Landing Pages
General Note
Auto Select Form Fields
10/23/2021 12:31:47 PM
Landing Page Conversion, Marketing, Advertising
Marketing
Advertising
Search Ads
1
20 Google Ads Shortcuts – How to Save Time and Hassle in PPC Marketing?
General Note
Dynamic search ads → how to automatically display URLs based on final URL domain?
10/23/2021 1:55:29 PM
Marketing, Advertising , Search Ads
Search Ads
Paid Search
Metrics
1
NEW Advertising Benchmarks for Home Services in 2021
General Note
What’s a good conversion rate for home service ads on social media?
10/24/2021 6:57:28 PM
Search Ads, Paid Search, Metrics
Advertising
Metrics
Home Services
1
Home Services Advertising Benchmarks (+9 Ideas for Better Results)
General Note
Home services leads is a competitive industry with expensive keywords
10/24/2021 7:08:43 PM
Advertising , Metrics, Home Services
Metrics
Paid Search
1
Search Advertising Benchmarks for 2021 (+ Expert Tips to Improve Results)
General Note
Average CTR
10/24/2021 7:22:18 PM
Metrics, Paid Search
Paid Search
Marketing
1
The 11 Best Competitive Ads We've Ever Seen on Google
General Note
Competitive ads → target competition keywords and brand
10/24/2021 8:03:29 PM
Paid Search, Marketing
Landing Page Conversion
1
5 Proven Formulas for High-Converting Landing Page Headlines
General Note
Contrary to popular belief, the best marketing isn’t always the most creative.
10/24/2021 10:15:03 PM
Landing Page Conversion
Bid Strategy
Advertising
Paid Search
1
The Pros & Cons of Every Automated Bidding Strategy in Google [2021]
General Note
Automated features in google ads → benefit google by default
10/25/2021 5:45:15 PM
Bid Strategy, Advertising , Paid Search
Google Search
Search Ads
Keyword Research
2
The Main Difference Between Keywords & Search Terms & How to Use Them Both in Your Ad Campaigns
General Note
Search Term → Search Query, what a user types into a search box
11/15/2021 7:30:45 PM
Google Search, Search Ads, Keyword Research
The Main Difference Between Keywords & Search Terms & How to Use Them Both in Your Ad Campaigns
General Note
Negative match terms perform different that positive match terms - must add in synonyms, plurals, misspelling, and other close variants to exclude them
11/15/2021 8:15:08 PM
Google Search, Search Ads, Keyword Research
Keyword Research
5
4 Keyword Research Strategies to Find Your Product-Market Fit
General Note
Get eyeballs on a product that people want
11/17/2021 1:51:58 PM
Keyword Research
AdWords Keyword Planner Explained
General Note
Keywords → form ad group ideas
11/17/2021 10:19:11 AM
Keyword Research
How to Do Keyword Research for SEO and PPC (With Examples!)
General Note
Quality keywords will dictate successful search marketing campaigns (paid + organic)
11/15/2021 9:34:39 PM
Keyword Research
How to Do Keyword Research for SEO and PPC (With Examples!)
General Note
Track competition by comparing impression share, average position, and others
11/15/2021 10:55:57 PM
Keyword Research
PPC Keywords
General Note
Don’t necessarily bid on the most popular keywords but create an “opportunity score” to choose the best keywords for PPC campaigns
11/17/2021 2:06:51 PM
Keyword Research
Advertising Structure
2
The Last Guide to Google Ads Account Structure You'll Ever Need
General Note
5 Levels
11/16/2021 12:08:32 PM
Advertising Structure
The Last Guide to Google Ads Account Structure You'll Ever Need
General Note
Campaign Type
11/16/2021 1:18:23 PM
Advertising Structure
Search Intent
1
Searcher Intent
General Note
Create content that aligns with search intent
11/16/2021 4:57:37 PM
Search Intent
Climate Change
Global Warming
1
The Heat Dome Boiling Northwest U.S. Already Has Clear Climate Link
General Note
Lot’s of heat, climate change
6/30/2021 10:56:38 AM
Climate Change, Global Warming
Paid Search
Long Tail SEO
1
Long-Tail Keywords
General Note
Long and more specific keywords that are closer to the point of purchase or when someone is using a voice search
11/17/2021 2:09:10 PM
Paid Search, Long Tail SEO
Product Management
Prioritization
1
Inside Product
General Note
Several frameworks to prioritize releases
11/17/2021 7:20:31 PM
Product Management, Prioritization
Keyword Research
Advertising Structure
1
Everything You Need to Know About Keyword Groups for PPC & SEO
General Note
Keyword grouping is an important part of both organic and paid search marketing
11/17/2021 8:56:30 PM
Keyword Research, Advertising Structure
Keyword Research
Long Tail SEO
2
What are long tail keywords?
General Note
Keyword Types and components
11/17/2021 9:17:37 PM
Keyword Research, Long Tail SEO
What are long tail keywords?
General Note
Easier to target long tail keywords accurately with a marketing landing page
11/17/2021 9:27:38 PM
Keyword Research, Long Tail SEO
Long Tail SEO
Keyword Research
1
Long-tail Keyword Research Strategy to improve your SEO
General Note
Long tail keywords are descriptive in nature and normally consists of three or more words
11/17/2021 10:31:28 PM
Long Tail SEO, Keyword Research
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