Outputs

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Article Notes

Article Notes
Tags
Media
Note Type
Note
Modified Date
Tag Search
Reality Capture
Matterport
1
Facebook Ads
Marketing
3
Manual selection to get the most out of ad spend
10/21/2021 10:12:01 PM
Facebook Ads, Marketing
New Engagement
6/29/2022 10:48:33 AM
Facebook Ads, Marketing
Trial & Error or Goal Centric
10/21/2021 10:41:46 PM
Facebook Ads, Marketing
Paid Search
Advertising
Marketing
1
71% of buyer journey starts with search engine
10/23/2021 12:05:06 PM
Paid Search, Advertising , Marketing
Paid Search
Search Ads
Marketing
Advertising
1
Go after competitors by targeting their keywords → can get expensive
10/23/2021 12:21:28 PM
Paid Search, Search Ads, Marketing, Advertising
Landing Page Conversion
Marketing
Advertising
1
Auto Select Form Fields
10/23/2021 12:31:47 PM
Landing Page Conversion, Marketing, Advertising
Marketing
Advertising
Search Ads
1
Dynamic search ads → how to automatically display URLs based on final URL domain?
10/23/2021 1:55:29 PM
Marketing, Advertising , Search Ads
Search Ads
Paid Search
Metrics
1
What’s a good conversion rate for home service ads on social media?
10/24/2021 6:57:28 PM
Search Ads, Paid Search, Metrics
Advertising
Metrics
Home Services
1
Home services leads is a competitive industry with expensive keywords
10/24/2021 7:08:43 PM
Advertising , Metrics, Home Services
Metrics
Paid Search
1
Average CTR
10/24/2021 7:22:18 PM
Metrics, Paid Search
Paid Search
Marketing
1
Competitive ads → target competition keywords and brand
10/24/2021 8:03:29 PM
Paid Search, Marketing
Landing Page Conversion
1
Contrary to popular belief, the best marketing isn’t always the most creative.
10/24/2021 10:15:03 PM
Landing Page Conversion
Bid Strategy
Advertising
Paid Search
1
Automated features in google ads → benefit google by default
10/25/2021 5:45:15 PM
Bid Strategy, Advertising , Paid Search
Google Search
Search Ads
Keyword Research
2
Search Term → Search Query, what a user types into a search box
11/15/2021 7:30:45 PM
Google Search, Search Ads, Keyword Research
Negative match terms perform different that positive match terms - must add in synonyms, plurals, misspelling, and other close variants to exclude them
11/15/2021 8:15:08 PM
Google Search, Search Ads, Keyword Research
Keyword Research
5
Get eyeballs on a product that people want
11/17/2021 1:51:58 PM
Keyword Research
Keywords → form ad group ideas
11/17/2021 10:19:11 AM
Keyword Research
Quality keywords will dictate successful search marketing campaigns (paid + organic)
11/15/2021 9:34:39 PM
Keyword Research
Track competition by comparing impression share, average position, and others
11/15/2021 10:55:57 PM
Keyword Research
Don’t necessarily bid on the most popular keywords but create an “opportunity score” to choose the best keywords for PPC campaigns
11/17/2021 2:06:51 PM
Keyword Research
Advertising Structure
2
5 Levels
11/16/2021 12:08:32 PM
Advertising Structure
Campaign Type
11/16/2021 1:18:23 PM
Advertising Structure
Search Intent
1
Create content that aligns with search intent
11/16/2021 4:57:37 PM
Search Intent
Climate Change
Global Warming
1
Lot’s of heat, climate change
6/30/2021 10:56:38 AM
Climate Change, Global Warming
Paid Search
Long Tail SEO
1
Long and more specific keywords that are closer to the point of purchase or when someone is using a voice search
11/17/2021 2:09:10 PM
Paid Search, Long Tail SEO
Product Management
Prioritization
1
Several frameworks to prioritize releases
11/17/2021 7:20:31 PM
Product Management, Prioritization
Keyword Research
Advertising Structure
1
Keyword grouping is an important part of both organic and paid search marketing
11/17/2021 8:56:30 PM
Keyword Research, Advertising Structure
Keyword Research
Long Tail SEO
2
Keyword Types and components
11/17/2021 9:17:37 PM
Keyword Research, Long Tail SEO
Easier to target long tail keywords accurately with a marketing landing page
11/17/2021 9:27:38 PM
Keyword Research, Long Tail SEO
Long Tail SEO
Keyword Research
1
Long tail keywords are descriptive in nature and normally consists of three or more words
11/17/2021 10:31:28 PM
Long Tail SEO, Keyword Research
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