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Customer Growth Manager


The essence of the Growth Manager role is to spearhead growth initiatives through innovative marketing and growth strategies focused on outbound client campaigns. We are seeking candidates who are highly sensitive to effective messaging for targeted Ideal Customer Profiles (ICP) and possess the creativity to disrupt conventional patterns, thereby achieving breakthrough engagement and securing appointments.

About You

As a Growth Manager, you are the driving force behind the success of our outbound sales campaigns. Your role is pivotal in harnessing growth strategies within a dynamic and data-driven environment. You are characterized by:
Adaptability to Complexity and Change: With a deep understanding of audience segmentation and campaign management, you navigate the complexities of outbound campaigns with enthusiasm. The constantly evolving landscape of growth strategies fuels your passion.
Analytical Prowess: Your analytical skills are paramount, enabling you to dissect data and glean insights crucial for optimizing growth initiatives. Your experience spans sales enablement platforms, CRMs, and innovative AI tools, underlining your data-driven approach.
Detail-Oriented and Proactive Nature: Precision in planning and executing campaigns is your hallmark. You take initiative in managing campaigns, setting, and surpassing benchmarks through meticulous attention to detail.

What we’re looking for

An individual contributor looking to compete with the top Clay experts in the industry. (we’ll teach and train you at Clay}
Someone who thrives in fast-paced environments where things can change weekly, if not daily!
Someone who enjoys being in a hybrid role (technical and nontechnical). If necessary, you need to be comfortable learning new tech and maintain nontechnical skills (copywriting, psychology, and persuasion).

Key Responsibilities:

Growth Strategy and Campaign Creation:
Craft and implement comprehensive outbound campaigns (Sequences) -- strategies for targeting specific audiences focusing on appointment setting.
Convert business objectives into compelling email content, phone scripts, and client materials.
Utilize tools such as SalesNav, Apollo,
Ocean.io
⁠
, Phamtombuster for precise audience creation and segmentation.
Execute outbound campaigns across email, social (Linkedin), and phone channels, applying best practices to maximize engagement.
Work closely with clients and internal stakeholders to align campaign with overarching business goals.
Build and manage Clay tables for all C17 clients, ensuring a high standard of quality and efficiency.
Campaign Analysis and Optimization:
Track and evaluate campaign performance, benchmarking against key metrics.
Analyze performance data to uncover trends and actionable insights for refining growth strategies.
Continuously refine and adjust campaigns based on analytical insights.
Produce detailed reports and presentations to demonstrate campaign outcomes and strategic adjustments.
Leadership and Team Collaboration:
Foster collaboration across sales, research, and technical departments to bolster campaign efficacy.
Lead knowledge exchange sessions to keep pace with industry trends and adopt best practices.
Conduct training and development workshops to enhance team capabilities.
Client Relationship Management:
Build and maintain robust relationships with clients, aligning with their growth objectives.
Communicate strategic visions and progress updates to clients effectively.
Respond to client feedback by adapting campaigns to better meet their expectations.

Results:

Take full ownership of the workflow fulfillment for our clients and ensure that the target we set for positive responses is met and exceeded.
Resources are allocated to the highest ROI projects.
The company maintains a team culture aligned with the common goal of the customers
Data and insight into customer satisfaction is managed to make proper decisions on products/delivery mechanisms and areas of improvement
Weekly/Monthly/Quarterly goals are set, and ownership is assigned based on roles and departments along
The vision of the founder is constantly communicated to clients and team
KPIs & Background
Outcomes
How Will We Know
1
In under 6 months, the Customer Growth Manager should be able to manage 20 clients
Has track record of managing more than 10 clients at singular time in a previous role

2
In under 6 months, the Customer Growth Manager should manage $50,000 in contract value through outbound campaigns
Have they had a track record of managing accounts that include a monetary perspective
Have they worked in any type of B2B sales org
3
In under 6 months, the Customer Growth Manager should have upsold 33% of his portfolio.
Have they had experience doing any B2B Sales
At previous companies, what was their track record of upselling and churning accounts.
There are no rows in this table
⁠
Customer Success Manager Compensation Plan 2024
Quarterly
Clients Performance
Monetary Comp ($)
1
Quarterly - Tiers 3
70% of Clients on Performance - below 7% churn
$1,500.00
2
Quarterly - Tiers 2
80% of Clients on Performance - below 7% churn
$2,000.00
3
Quarterly - Tiers 1
90% of Clients on Performance - below 5% churn
17.5% of quarterly profit
4
Annual Bonus
Achieve Second Tier or Above - 3/4
Discretionary profit share
5
Upselling Compensation
Upselling a PPL Customer or Guarantee Managed Service Volume
33% of upsold amount for 3 months
6
Testimonial
Per Testimonial Conducted
$100.00
7
Monthly Based Salary
Varies based on experience
Varies
There are no rows in this table
⁠

Qualifications

A minimum of 3 years' experience in marketing, growth strategies, or related fields.
In-depth knowledge of outbound marketing strategies and the latest growth tools.
Proficiency in data analysis and leveraging performance metrics for strategic decisions.
Exceptional skills in copywriting, communication, and presentations.
Proven leadership skills and experience in managing dynamic teams.
Capability to thrive in a fast-paced, ever-evolving environment.

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