We offer a tech solution that utilizes an AI model to optimize digital ads in real time across all media channels, aiming to generate a higher ROAS and lower CPA.
Additional Notes:
As we provide an omnichannel solution, it allows all media channels to aggregate in one centralized place, opening up further optimization across platforms with budget reallocation and retargeting.
Ad360 can run, manage and optimise all your ads in one place - powered by AI
1. We would send our decs that showcase Ad360, along with a loom video of the platform.
2. We would also send copies of recent audits completed for other clients (which highlights on their data what Ad360 can optimise within an Ad account). This would then progress to us offering a free audit of their account so we can show them on their data how much we can optimise (before connecting any accounts / on read only access).
3. Arrange a Demo Call so we can show the platform and answer any questions.
Who EXACTLY is your Target Market? (who do you want us to send cold emails to and tell us EVERYTHING you know about these companies)
1. Ecommerce stores - Ad360 can dramatically increase ROI in their advertising efforts.
2. Creative Agencies - mutually beneficial partnership - we offer Revenue Share with their agency for any clients referred to Ad360 - we have clients we can send to their agency as we don't get involved with creatives so it's the perfect partnership.
3. Marketing Agencies - they can white label our solution as a performance increasing software that through the power of AI can increase ROAS and lower their CPA - again we do a revenue share on this basis.
4. Media Buyers - our solution is here to be used as a power tool, to help increase results and save them time.
5. Third Party Attribution Software consumers (anyone using Taboola or Outbrain like services would benefit from using Ad360, as we offer the similar service, but with more flexibility at a fraction of the cost).
As long as they run ads on: Google, Meta, TikTok (social media platforms) - or if they run native ads on the web.
What are some PROBLEMS your ideal clients have that you can solve for them? Please share 3-5 pain points your clients are known to have and how your business solves it
Struggle to fully optimise ad accounts due to the amount of campaigns they are running - it's impossible for a media buyer / team to compete against an AI that will aggregate all the data and optimise in live time. Therefore, using our system as a tool to enhance results is a perfect way to increase ROI.
It can be tricky lowering CPA in specific campaigns or regions where there are many variable to consider. However, through Ad360's machine learning algorithms we can pin point inefficiencies and optimise them to achieve the share goal of lowering CPA.
Ramp ups can be difficult, and increasing spend can dramatically increase CPA at the same time. However, due to Ad360's automations and machine learning algorithms, we create a strategic approach to increasing volume, while working on lowering CPA.
Without third party software to centralise all current media channels, it's impossible to track all the data and execute the best strategy as a whole. However, Ad360 has the ability to centralise all media platforms data, and aggregate it all in one place for reporting and optimisation (all done in real time through API connection).
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