Campaign + Client Brief

Ideal Customer Profile:

The ICP for ad360.media is a decision maker in a small or mid-sized ecommerce business with a need for growth, efficiency, and simplified tech solutions. They have a basic understanding of marketing and advertising landscapes, but lack the technical expertise or resources to scale their business effectively without external help or middlemen. The ICP is interested in a flexible, user-friendly platform that can boost their productivity, performance and ROI.

*Buyer Persona 1:**

Name: Brad, the Small Ecommerce CEO

Brad runs a small online retail business. He's focused on growth and scaling his operations. Brad frequently juggles multiple roles, from sourcing products to marketing and sales. His challenges include finding time to manage every aspect of his business, efficiently marketing his products, and staying up-to-date with advances in ecommerce tech. He values simplicity, productivity, and affordable solutions to scale his business. His success is defined by uninterrupted growth and a hassle-free ecommerce experience, both for him and his customers.

*Buyer Persona 2:**

Name: Emily, the Mid-Sized Ecommerce Marketing Head

Emily leads the marketing team of a mid-size online store. Her role involves creating and implementing effective marketing strategies and campaigns for product outreach. She often struggles with optimizing ads for better outcomes and getting actionable insights from data. Emily seeks solutions that can automate cumbersome processes, and provide her with insightful data to inform her decisions. Her key interests lie in achieving higher conversion rates, better customer engagement, and improved ROI with minimal technical hassle.

*Buyer Persona 3:**

Name: David, the Ecommerce Tech Lead

David manages the technical aspects of a fast-growing ecommerce business. His daily challenges include managing and updating the marketing and sales tech stack, and integrating new technologies without disrupting ongoing operations. He values platforms that are user-friendly, scalable, and compatible with his existing technology infrastructure. David’s measure of success is ensuring smooth, efficient ecommerce operations and a scalable tech infrastructure that supports business growth.

Competitive Intelligence for ad360.media

1. The problem this company, Ad360, solves is the complexity and inefficiency of growing and managing an e-commerce business. They simplify the process, allowing businesses of all sizes to be more productive, grow more efficiently, and operate with minimal technical knowledge and without the need for intermediaries.

2. Without Ad360, businesses are likely resorting to using a variety of disjointed tools or agencies to manage different aspects of their e-commerce processes, or relying on in-house expertise that can be expensive and slow to adapt. This could result in lost efficiency, higher costs, and slower growth.

3. As a teaching point, we can introduce them to the concept of all-in-one e-commerce platforms like Ad360 that centralize and simplify the management and growth of e-commerce businesses. This will be a valuable learning experience, especially for those who are struggling with managing their e-commerce operations across various tools and platforms.

4. The cost of inaction and staying with the status quo could be significant. They risk being inefficient, slow to adapt to market changes, and burdened by higher-than-necessary operating costs. This can directly impact their competitiveness and profitability.

5. Ad360 is different from its competitors in its breadth and depth. It's an all-in-one, next-generation platform that supports growth for businesses of all sizes. It's designed to be easy to use even for those with minimal technical knowledge and eliminates the need for intermediaries that could potentially slow down operations and increase costs. It's a comprehensive solution for managing an e-commerce business, an approach that might not be adopted by all of its competitors.

Campaign Briefing Doc for ad360.media

Ad360.media presents the robust solution needed for small and mid-sized e-commerce businesses to optimise their ad efficiency and enhance business growth. We understand that our Ideal Customers, like Brad, Emily, and David are constantly seeking cost-efficient and user-friendly solutions to maximize productivity and improve ROI.

Currently, businesses often resort to utilising disjointed tools, time-consuming processes, or costly agencies to manage various aspects of their e-commerce operations. This can lead to inefficiencies, slower growth, and increased operational costs. We've witnessed this scenario in past interactions with clients who were previously struggling to enhance their marketing strategies or tech stacks.

One illustrative example is Sciriob, who was finding Google ad optimisation challenging and was simultaneously questioning the efficiency of their spend. We created an API for Sciriob to link directly to their source of truth, maximising performance based on accurate tracking. Our intervention enabled Sciriob to increase their sales volume by 42% and improve the Return on Ad Spend (ROAS) by 15% after increasing their marketing budget in only four weeks.

We are reaching out to selected individuals because of their direct involvement with ad spend and the growth potential of their businesses. Targeting the decision-makers in companies who already run ads on Google or Meta and witnessing high traffic from paid search or social platforms ensures we're offering our solutions to those who need it most.

Our solution to the distinct challenges Brad, Emily, and David face involves Ad360.media: a comprehensive, easy to comprehend platform that streamlines all e-commerce growth operations. The adopted solution saves time, reduces costs, enhances ad efficiency, and facilitates better decision making; resulting in heightened productivity and business growth. There's a lot more to gain from our platform than keeping the status quo at the risk of becoming less competitive and profitable.

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